influencer marketing

We only have a few sec­onds to catch the user’s atten­tion. The tra­di­tion­al mar­ket­ing tools are being oust­ed from con­sumers’ aware­ness. We began to be immune and indif­fer­ent to stan­dard com­mu­ni­ca­tion, which is start­ing to be con­sid­ered unre­li­able. New forms of con­tent trans­mis­sion allow users to pause or resume the viewed con­tent at any moment. Peo­ple rec­og­niz­able on the Inter­net is known as Influ­encers — stars, and all kinds of spe­cial­ists, hob­by­ists are peo­ple who are increas­ing­ly trust­ed. They become an author­i­ty, tak­ing over the place of “Wise heads from tele­vi­sion” and build iden­ti­fied com­mu­ni­ties. Influ­encer Mar­ket­ing is based on a sim­ple prin­ci­ple known for a long time — a rec­om­men­da­tion from a trust­ed per­son who influ­ences pur­chas­ing deci­sions. By reach­ing for this ele­ment in the com­mu­ni­ca­tion strat­e­gy, we build trust and brand attach­ment. Our com­mu­ni­ty team will pre­pare cam­paigns with Influ­encers. We will esti­mate the real range. We will select and rec­om­mend appro­pri­ate cre­ators with whom we will estab­lish coop­er­a­tion and pre­pare a cre­ative cam­paign con­cept based on the goals devel­oped togeth­er with the client.