About rebranding: backstage of our new corporate identity!

? Our new cor­po­rate iden­ti­ty is an effect of a long brain­storm­ing process. From a cre­ative stu­dio we evolved into dig­i­tal agency with 30 peo­ple onboard. We need­ed to rede­fine #25wat.⚡️ Our DNA in from now on reflect­ed in the new brand­book ? 

? The matrix has been with us since the begin­ning of 25wat. It’s a sym­bol of the tools that we have and the com­pe­tences we gain. What’s most impor­tant — It reflects the impulse of ener­gy that the human brain pro­duces in the cre­ative process (exact­ly 25 watts!)

? In the new logo we placed matrix on the 5x5 grid and com­bined it with a new ele­ment that we call Flub­ber! It’s form­less, unlim­it­ed and rep­re­sents the cre­ative ele­ment of our DNA ? Think­ing out­side the box and cre­ativ­i­ty always was and is the core of 25wat.

See how we do this:



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