Lock the blogger in the fridge — 8 creative ideas for using Augmented Reality (AR) vol. 2

We come up with the best ideas while we are having fun.

It is so pleas­ant that the process of cre­ation using the lat­est AR+ tech­nolo­gies is a large dose of enter­tain­ment at work for us. Light­head­ed, full of opti­mism and ideas — that’s how every­one should (and can!) work, because the cre­ative process is a plea­sure. We invite you to join us in this cre­ation.

Through tech­nol­o­gy we strive to inten­si­fy forms of coop­er­a­tion and com­mu­ni­ca­tion with the user. In fact, we do not wish our cus­tomers to be per­ceived as users who need to be “fig­ured out” and reduced to aver­age val­ue. On the con­trary, we want to sup­port indi­vid­u­al­ism, so that all of those who wish to do so can enjoy with us the pos­si­bil­i­ty of cre­at­ing a com­mon real­i­ty in the process of “par­tic­i­pa­to­ry design”. The Aug­ment­ed Real­i­ty is one of the tools that pro­vides such a pos­si­bil­i­ty. We believe that the divi­sion into pro­duc­ers who cre­ate needs based on aver­aged mar­ket data and pas­sive con­sumers is an out­dat­ed mod­el result­ing from the lack of active coop­er­a­tion in the field of cre­ation. We want to be inspired, we want to blur the bound­aries between the cre­ator and the con­sumer, and we want to break away from the 20th-cen­tu­ry scheme of unipo­lar trend-set­ting imposed by the mass media.

Lock the blogger in the fridge

Food man­u­fac­tur­ers are try­ing to get the most out of their pack­ag­ing. Words writ­ten in small font become the back­ground for the graph­ic lay­out of pack­ag­ing. We are already used to it; nobody pays atten­tion to its con­tent — and espe­cial­ly to the rarely vis­it­ed Inter­net address on the pack­ag­ing with advice and recipes which maybe even refers to a film… Per­haps a few culi­nary freaks will get to this infor­ma­tion, and yet it could be use­ful to oth­ers.

On the oth­er hand, there are culi­nary blog­gers — inspir­ing and rec­om­mend­ing how to cook well, health­ily and tasti­ly. The thing is that the prepa­ra­tion of what they pro­pose requires spe­cial prepa­ra­tion: you have to go shop­ping and have the right prod­ucts and time. What if you put the blog­ger into the fridge? Let him or her? look at what’s in there, and on the basis of the ingre­di­ents he or she finds,  you are informed what kind of meal you can make? And at a cer­tain time and with the right calorif­ic val­ue. Food and cook­ing blog­gers rarely pre­pare dish­es made from ingre­di­ents that we have at hand or that we would sim­ply like to use to avoid wast­ing food.

Aug­ment­ed Real­i­ty gives you the oppor­tu­ni­ty to prop­er­ly com­bine two things: infor­ma­tion about what you want to pre­pare a dish from and the pre­sen­ta­tion of the right recipe. Imag­ine using a smart­phone to look at the pack­ag­ing or the prod­uct you would like to use to pre­pare the dish. You choose a cook and then the recipe. You ver­i­fy the list of prod­ucts, nutri­tion­al val­ue, calo­ries, etc., and then watch a video on how to pre­pare a giv­en dish or dessert.

If every­thing worked out (and tast­ed good), the recipe can be added to your favourites, and fur­ther sug­ges­tions will meet your taste pref­er­ences more accu­rate­ly. Spon­sored blog­gers can cre­ate and pro­mote recipes based on spe­cif­ic ingre­di­ents that are left in the fridge or on spe­cif­ic prod­ucts on the shelves. Share your con­cept of what some­thing should look like and how it should func­tion. Now YOU CAN DO ANYTHING! Do you want to change the world? You can watch oth­ers do it or start doing it your­self.

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