Why do Middle Eastern interior designers have more hearts under their posts than those from Europe?

In most of the projects I get involved in from the point of view of strategy (communication, marketing, more and more often the very design of the service or business), I come across one common feature. Much of the needs the clients approach us with come from mythical stories that they have to do something because everyone says so and because and many do so. So, they have to. All is well, but only few people are able to link these activities to (measurable) effects.

That is why in 25wat we read­i­ly engage in ini­tia­tives in which we share our expe­ri­ence and knowl­edge with oth­ers. At the same time, we know that it is only a small piece in the whole jig­saw puz­zle. Recent­ly, Arcdeko (https://www.arcdeko.pl/ ) invit­ed us to a short lec­ture where we were to talk about “per­son­al brand­ing of inte­ri­or design­ers in social media”. After a quick dive into the sub­ject, it turned out that the inte­ri­or and com­mu­ni­ca­tion design­ers have a lot in com­mon, and so I could bet­ter pre­pare for a short pre­sen­ta­tion. It was sup­posed to last 20 min­utes and end­ed up exceed­ing an hour, includ­ing ques­tions. Why? 1. It turned out that social media is what we all do, but why and what are these #hash­tags for? 2. Do I have to be on Face­book and Insta­gram and LinkedIn and Twit­ter and do I miss cus­tomers because I’m not there? 3. Why do Mid­dle East­ern inte­ri­or design­ers have more hearts in their posts than those in Europe? 4. Some­one in the room has been pay­ing a SEO com­pa­ny a few hun­dred PLN every month for 10 years and has been on the third search page for 10 years. It soon turned out that he is not alone because sev­er­al oth­er entre­pre­neurs also pay month­ly and this posi­tion­ing “does not work”. There were many more inter­est­ing ques­tions (Gabi and Arcdeko are wit­ness­es!) but they had the same the denom­i­na­tor. A mul­ti­tude of myths that have arisen over the years in every­thing that is relat­ed to com­mu­ni­ca­tion in the online world. This way the pre­sen­ta­tion turned into an excit­ing dis­cus­sion about “what’s real­ly going on”, “are they lying to us?” and the dis­en­chant­ment of the myths in the dig­i­tal world. This meet­ing was a great expe­ri­ence for me. Anoth­er point that con­vinces me that only a sim­ple and hon­est con­ver­sa­tion with­out any mum­bo jum­bo can bring results. Adjust­ing tools and chan­nels to actu­al needs, not just in response to trends.

What are your experiences with such myths and how do you deal with them? #zerobullshit #25watts

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