Aerospace

Aerospace marketing is B2B communication by manufacturers, suppliers, MRO companies, NewSpace companies and engineering design firms. Its job is to show your capabilities, certifications and team to a small group of buyers, partners and job candidates. It covers brand strategy, visual identity, a website for international buyers, LinkedIn, trade show campaigns and employer branding. It rarely brings in an order on its own: it makes sure that when suppliers are being qualified, your company is already known and well described.

Talk about what’s public: capabilities, processes, machinery, certifications and people, without customer names, part numbers or program details. Before you publish anything, agree on a list of off-limits topics and an approval process with your compliance team. For dual-use products and defense programs, the contract and export control regulations also define what you can disclose. Well-described capabilities convince buyers more effectively than logos you can’t show anyway.

Qualifications come first: a quality management system compliant with AS9100, often NADCAP accreditation for special processes, plus documented experience and references. Marketing won’t replace a certificate, but it helps you show it: a clear website with a capability list, materials for procurement teams, and a presence at trade shows and in clusters such as Aviation Valley. This raises the chance that a manufacturer already knows your company before it starts looking for new suppliers.

Start a few months ahead. Pick the companies you want to talk to and book meetings before the event, by email and on LinkedIn. Prepare consistent materials: booth graphics, a capability deck, a landing page and content to post during the show. When you’re back, enter the contacts into your CRM right away and plan the follow-up, because that’s what decides how many conversations turn into RFQs.

Design and manufacturing engineers choose a company whose projects and team they already know. Show your projects as far as the NDA allows, along with your technologies, career paths and the people who already work for you. What works: LinkedIn for the company and its experts, a careers section on your website, and a presence at universities and industry events. Employer branding supports recruitment and also strengthens your image with buyers, for whom the quality of your team is a factor in choosing a supplier.

The cost depends on the scope and your event calendar. Brand strategy, visual identity, the website and a capability deck are one-off projects, while LinkedIn communication and employer branding are an ongoing monthly service. You plan the booth and trade show participation in a separate budget, and you pay for ads directly to LinkedIn, Google or Meta. We build the quote around the events you want to attend and your sales goals.

It depends on the goal. A pre-show campaign can bring booked meetings within a few weeks, and a new website and materials make sales conversations easier right away. Recognition among buyers and candidates takes months to build, and the first order after qualification can take a year or more. That’s why we set intermediate metrics, such as meetings, inquiries, material downloads and job applications, and show you every month what each channel delivered.