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Strategy & consulting

We build marketing strategies that clarify your direction, bring all your activities into one plan and translate into sales, instead of gathering dust in a drawer. We create brand strategies and communication plans, and we run strategy workshops and marketing audits. We start with your business goal, data and audience, not with an idea for a slogan.

We’re a creative agency. We combine analysis, strategy and technology so your marketing has a consistent direction and measurable results. We work mainly out of Wrocław and Warsaw and build strategies for companies across Poland.

Let’s talk

40

strategies and audits

3–6wk

to set direction

100%

tied to KPIs

THE BASICS

What is a marketing strategy

A marketing strategy is a plan that sets out your marketing goals, target audiences, brand positioning, channels and how you’ll measure results. It answers who you’re talking to, what sets you apart and how you turn your audience’s attention into sales. It’s not a collection of ideas but a consistent direction that drives day-to-day decisions.

A complete marketing strategy for a company covers several elements:

01

market and competitor analysis, plus audience segmentation,

02

brand positioning and architecture,

03

goals, target audiences and key messages,

04

channel and format selection, and an activity calendar,

05

budget and metrics (KPIs) that show you the results.

That’s how marketing stops being a series of random activities and becomes a repeatable growth system.

WHY US

How we help companies build their strategy

We design strategy around data, your business goal and your team’s real resources, not buzzwords. What we deliver is simple: a clear direction, consistent communication and activities you can judge by their results, instead of a scattered budget and gut-feel marketing.

SERVICES

Our strategy and consulting services

Brand strategy

The foundation for all your communication. We build your positioning, brand architecture and brand platform so customers see right away what sets you apart and why they should choose you.

Explore brand strategy

Marketing strategy

An action plan that connects goals with channels. We develop your communication strategy, channel mix, calendar and KPIs, so you know what to publish, where and why.

Explore marketing strategy

Strategy workshops

A direction worked out with your team in a few days. We run strategy and design thinking workshops that turn your company’s know-how into specific decisions and a ready-to-use plan.

Explore strategy workshops

Marketing audit

A hard look at what works and what’s burning your budget. We audit your marketing, SEO and websites, and give you a concrete list of recommendations ranked by impact on results.

Explore marketing audits

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PROCESS

How we work

01

Discovery and data

We learn your business, goals and numbers, and analyze the market and competitors.

02

Diagnosis and direction

We define positioning, target audiences and key messages.

03

Strategy and planning

We pick channels and formats, set the calendar and tie it all to KPIs.

04

Recommendations and priorities

We rank activities by impact on results and cost of implementation.

05

Rollout and support

We hand over the plan, train your team and support execution.

WHO IT’S FOR

Companies we build strategies for

We create marketing strategies for B2B and B2C companies, product brands, growth-stage startups and service businesses that want to clarify their direction. We back each strategy with industry expertise in the sectors we work in.

Beauty & aesthetic medicine

Real estate & property development

Manufacturing & production

IT & SaaS

OUR WORK

Strategy & consulting in practice

Case study · Tent halls

Łukasiuk

Long-term partnership: all marketing in one system

Łukasiuk designs, manufactures and erects steel-frame tent halls. We’ve run the brand since 2018: we started with branding and a website, and today we also handle strategy, social media, video, campaigns, the blog, newsletters and PR. Meta Ads results for 2023–2026 and monthly content reach:

~×3

more website contacts per month

PLN 18.2

cost per form lead (PLN 24.1 in 2023)

250k

monthly reach on social media

Challenge

Full case study

Łukasiuk: white and graphite tent hall with a sectional door against red diagonal stripes

BY THE NUMBERS

What the numbers say

60%

of marketers see the lack of a coherent strategy as the main barrier to growth.

5×

higher chance of repeatable results when activities come from one plan, not one-off actions.

68%

Brands with clear positioning get cited by AI models more often because their message is consistent and unambiguous.

FAQ

Common questions about marketing strategy

What is a marketing strategy?

A marketing strategy is a plan that sets out your marketing goals, target audiences, brand positioning, channels and how you’ll measure results. It answers who you’re talking to, what sets you apart and how you turn your audience’s attention into sales.

What types of marketing strategy are there?

In practice, there are several types, including brand strategy (positioning and values), communication strategy (messages and channels), content strategy and performance strategy (paid campaigns aimed at sales). We usually combine them into one plan matched to the company’s goal and stage.

How do you create a marketing strategy?

We start with data and the business goal. Then we analyze the market and competitors, define positioning and target audiences, choose channels and formats, and tie it all to a budget and KPIs. Finally, we rank activities by their impact on results.

What does a company’s marketing strategy include?

A complete strategy covers market and audience analysis, brand positioning, goals and target audiences, key messages, channel and format selection, an activity calendar, and the metrics that show you the results.

How much does a marketing strategy cost?

The cost depends on the scope and the company’s stage. A communication strategy on its own is a smaller project than a full brand strategy with workshops and an audit. We prepare every quote individually after we talk through your goals and scope.

How is brand strategy different from marketing strategy?

Brand strategy defines the foundation: positioning, values and how the brand is perceived. Marketing strategy is the action plan that puts that foundation into practice through channels, content and campaigns. We define the brand first, then the plan for communicating it.

Do you build strategies for companies in Wrocław and Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can run workshops in person. We build strategies for clients across Poland, including fully remotely.