Artodonto is a dental practice in downtown Warsaw. It provides comprehensive treatment, from conservative dentistry and periodontics to prosthodontics and cosmetic dentistry. The practice uses digital diagnostics, intraoral scanners and digital smile design.
In May 2024, we took over the clinic’s Google Ads account from its previous agency and refocused it from maximizing reach to lead quality. The result: more leads and a noticeably higher conversion rate year over year.
Client: Artodonto, a dental practice in Warsaw (Śródmieście)
Channels: Google Ads (Search and Performance Max)
Period: since May 2024 (data: January 2025–July 2026)
The dental market in central Warsaw is highly competitive and ad bids are high. Several larger competitors show up in more than 30% of the clinic’s auctions. So we looked for an edge in traffic quality, not in the battle for reach alone.
The season starts in January, but January itself was the weakest month (winter school break, Epiphany). The market picked up in March. The ups and downs reflect seasonal demand and successive rounds of quality optimization.
Leads are calls from ads, clicks on the phone number on the website, WhatsApp messages and emails.
Data from the clinic’s Google Ads account, from January 2025 to July 2026.
March 2026.
July 2026.
Average for 2026.
In ad auctions for keywords containing the clinic’s name.
In dentistry, you don’t win with the most clicks. You win by reaching patients with a real need.
Instead of maximizing clicks, we cut back lower-value impressions and focused the budget on people with real intent to book an appointment.
Every month, the client gets not just numbers but decisions: what we changed, why and what we plan next.
A breakdown of the 341 leads generated from January to July 2026.
Scale and broad reach, with constant control over traffic sources and locations.
The backbone of acquisition: a campaign built around specific treatments.
Closes the funnel and brings the highest quality, with a conversion rate of about 20%.
Exact match keywords: lower volume, high-quality traffic.
Comparing each year’s peak month: November 2025 and March 2026.
