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Marketing strategy

We develop marketing and communication strategies that connect your business goals with a concrete action plan across channels, instead of leaving your marketing to chance. We define your goals, target audiences and key messages, choose the channels, and set the calendar and KPIs. You get a plan that tells you what to publish, where and why.

We’re a creative agency. We combine analysis, communication strategy and technology so your marketing has one consistent direction and measurable results. We work mainly out of Wrocław and Warsaw and build strategies for companies across Poland.

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THE BASICS

What is a marketing strategy

A marketing strategy is a plan that sets out your marketing goals, target audiences, key messages, channels and how you’ll measure results. The communication strategy is its core: it defines what the brand says to its audience and how, to build awareness and drive sales. It’s not a collection of ideas but a consistent system of decisions.

A complete strategy covers marketing goals tied to business goals, target audiences and personas, key messages and the brand’s communication strategy, channel and format selection (organic and paid), and an activity calendar with KPIs.

SCOPE

What’s included

We deliver a complete marketing strategy, ready for your team or ours to put into action.

01

Baseline analysis

current activities, the market and competitors.

02

Goals and KPIs

marketing goals tied to business goals.

03

Target audiences

personas and a map of audience needs.

04

Communication strategy

key messages and brand voice.

05

Channels and formats

social, content and performance, matched to the goal.

06

Calendar and campaigns

a communication schedule and campaign plan.

07

Budget and measurement

budget recommendations and how to measure results.

Marketing strategy

Who it’s for

Companies that work without a plan and run their marketing on gut feel.

Brands with a scattered budget and channels that don’t work together.

Teams that need a calendar and KPIs instead of one-off actions.

Companies about to launch a new product or enter a new market.

PROCESS

How it works: step by step

01

Discovery and audit

We learn your business, goals and current activities.

02

Analysis and audiences

We research the market, competitors and audience needs.

03

Communication strategy

We set the messages, channels and formats.

04

Plan and KPIs

We build the calendar, budget and success metrics.

05

Rollout and support

We hand over the plan, train your team and support execution.

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COMPARISON

Communication strategy or a full marketing strategy

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Communication strategy

Marketing strategy

Scope

messages and channels

goals, channels, calendar, budget, KPIs

Who it’s for

established brand, one direction

company sorting out all its marketing

Measuring results

qualitative and reach-based

KPIs tied to business goals

Bottom line

communication strategy to unify your brand voice, full strategy to launch your activities and track their results

(We usually combine the strategy with a marketing audit and strategy workshops: the audit shows the starting point, and the workshop locks in the decisions with your team.)

OUR WORK

Marketing strategy in practice

Case study · Meat brand

JBB Bałdyga

Sausage as a companion to small everyday rituals

JBB Bałdyga wanted to reach younger consumers. In the “Zawsze z Tobą” (“Always with you”) campaign, we swapped stories of tradition for humor and everyday moments. AI visuals build a slightly surreal world inspired by pop culture and painting. TikTok videos and animations play on trends and memes.

Challenge

The content had to grab attention in the first few seconds and look like a natural part of the feed, not an ad, without losing the product message.

Full case study

JBB Bałdyga: a sausage as a car air freshener hanging under the rearview mirror, in a post captioned “Your dream scent, now available” (in Polish)

FAQ

Common questions about marketing strategy

What is a marketing strategy?

A marketing strategy is a plan that sets out your marketing goals, target audiences, key messages, channels and how you’ll measure results. It answers what you communicate, where and why, to build awareness and drive sales.

What is a communication strategy?

A communication strategy is the core of a marketing strategy. It defines what the brand says to its audience and how. It sets the key messages, tone and channels so the brand speaks with one consistent voice at every touchpoint.

What types of marketing strategy are there?

In practice, there are several types, including communication strategy, content strategy, sales-focused performance strategy and community-building strategy. We usually combine them into one plan matched to the company’s goal and stage.

How do you write a marketing strategy?

We start with business goals and data. Then we analyze the market and target audiences, set the messages and communication strategy, choose channels and formats, and tie it all together with a calendar, budget and KPIs.

What does the process of creating a marketing strategy include?

The process covers an analysis of your current activities and the market, goals and KPIs, target audiences and personas, key messages, channel and format selection, a communication calendar, budget recommendations and how results will be measured.

How much does a marketing strategy cost?

The cost depends on the scope. A communication strategy on its own is a smaller project than a full marketing strategy with a calendar, budget and KPIs. We prepare every quote individually after we talk through your goals.

Do you build marketing strategies for companies in Wrocław and Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can run workshops and consultations in person. We build strategies for clients across Poland, including fully remotely.