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Digital marketing

As a Google Ads agency, we run campaigns that catch customers right when they’re ready to buy and deliver leads and sales, not just clicks. We manage Google Ads from strategy and account setup, through creative and launch, to daily optimization and clear reporting. We cover every type of Google Ads campaign: search, Performance Max, local campaigns and remarketing.

We’re an advertising agency. We use automated bidding and data to lower your acquisition cost and find what actually sells, faster. We work mainly out of Wrocław and Warsaw and run Google Ads campaigns for companies across Poland.

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THE BASICS

What Google Ads is and what digital marketing involves

Google Ads is Google’s advertising platform, where you pay for clicks on ads shown exactly when customers are actively searching for your product or service. Digital marketing is broader: all paid online campaigns that capture demand and send it to a website built to convert.

Full Google Ads campaign management covers an account audit and competitor analysis, choosing campaign types, keyword research and account structure, creating ads and extensions, conversion tracking with connected analytics, and daily optimization of bids, keywords and creative. We deliver a campaign that’s ready to scale once it starts delivering results.

SCOPE

What’s included

We deliver complete Google Ads management, ready to scale your budget into more sales.

01

Audit and strategy

account audit, competitor analysis and campaign strategy.

02

Account setup

account, conversion tracking and analytics set up from scratch.

03

Campaign types

search, Performance Max, local Google Ads campaigns and remarketing.

04

Keywords

keyword research and negative keywords.

05

Ad creative

text and display ads, plus extensions.

06

Ongoing optimization

adjusting bids, budget and targeting.

07

Results reporting

monthly results report with recommendations.

Digital marketing

Who it’s for

Companies that want to get leads and sales fast from search.

E-commerce brands looking for higher ROAS from Shopping campaigns.

Local businesses that want local Google Ads campaigns in their city.

Brands burning through budget on a badly configured account with no optimization.

PROCESS

How it works: step by step

01

Audit and strategy

We review your account, competitors and goals.

02

Setup

We set up the account, conversions, analytics and campaign structure.

03

Rollout

We launch the campaigns, creative and tracking.

04

Optimization

We cut costs, test creative and scale what works.

05

Reporting and growth

Every month, we report results and recommend next steps.

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COMPARISON

Google Ads or SEO: which to choose

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Google Ads

SEO

Time to results

after a few days

after a few months

Cost model

you pay per click

work on content and links

When you stop

traffic disappears

traffic stays

Bottom line

Google Ads delivers sales right away, SEO builds low-cost traffic for years

(With Google Ads, you have full control over traffic: you switch the campaign on and off. With SEO, control is indirect and depends on Google, so when you need fast results, we start with Ads.)

OUR WORK

Digital marketing in practice

Case study · Dentistry

Artodonto

More leads with better-quality traffic

Artodonto is a dental practice in downtown Warsaw, where competition is tough and ad bids are high. In May 2024, we took over its Google Ads account from the previous agency and refocused it from maximizing reach to lead quality. Results for January–July 2026:

58

leads in a record month (March)

8.1%

conversion rate in July

~PLN 48

average cost per lead

Challenge

Full case study

Artodonto: dentist in a mask holding a dental mirror beside a smiling patient in the chair

FAQ

Common questions about Google Ads

What is Google Ads?

Google Ads is Google’s advertising platform. Your ads appear in search results, on YouTube and across Google’s partner network, and you mostly pay per click. It lets you reach customers exactly when they’re searching for your product or service.

How does a Google Ads campaign work?

A Google Ads campaign runs on an auction model: you set a budget and a bid for the keywords you choose, and Google shows your ad to the most relevant users. You pay per click, and we optimize the account to keep your customer acquisition cost as low as possible.

How much does Google Ads campaign management cost?

The cost has two parts: the ad budget you pay to Google and the agency’s management fee. You set the budget yourself and can scale it, and we charge for management as a flat fee or a percentage of the budget. We give you a specific figure after we talk through your goals and scope.

What types of Google Ads campaigns are there?

The main ones include search campaigns (ads in search results), Performance Max (automated, multichannel), Shopping campaigns for e-commerce, local campaigns and remarketing. The right type depends on your goal and what your customers are looking for.

How is a Google Ads agency different from running the account yourself?

A Google Ads agency knows the common traps that burn through budgets: poor campaign structure, missing negative keywords, untracked conversions. That’s why it usually cuts acquisition costs and delivers results faster than if you ran the account yourself without experience.

How quickly will I see results from Google Ads?

You’ll usually see the first clicks and leads within a few days of launch, because ads capture existing demand. We build stable, profitable results over the first 1–3 months of account optimization.

Do you run Google Ads campaigns in Wrocław and Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can meet in person and get to know your market on the ground. We run Google Ads campaigns for companies across Poland.