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AI in marketing

We implement AI in marketing where your team loses the most time: content creation, customer service and repetitive tasks. We set up ChatGPT, automations and tools so you produce more content, reply to customers faster and do it for less, without losing quality or your brand’s voice. That’s AI in marketing in practice, not in theory.

We’re a creative agency that implements AI in marketing. We combine AI models, marketing automation and strategy so the technology actually takes work off your team’s plate. We work mainly out of Wrocław and Warsaw and handle implementations for companies across Poland.

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THE BASICS

What AI in marketing involves

AI in marketing means using artificial intelligence and automation for marketing tasks: content generation, personalized communication, customer service and data analysis. Instead of writing every piece of copy from scratch and answering the same questions by hand, your team uses tools that speed up the work and keep everything consistent.

In practice, you get content generation (posts, emails, descriptions, ad variants) in your brand’s voice, automation of repetitive processes, customer service supported by AI, personalization and data analysis, plus tool selection and setup.

AI BOOST

6 areas where we implement AI

AI Boost is a set of proven AI implementations for sales, marketing and operations. Launch each area on its own or combine them into one process.

We help companies sell more, cut costs and save time.

01

AI Sales Boost

AI takes over manual lead handling: qualification, proposal, follow-up and contract. It works inside your CRM and inbox.

02

AI Video

Product and campaign videos without cameras or a film shoot, with product accuracy checks and 9:16, 1:1 and 16:9 formats.

03

GEO, AI visibility

We check and improve how ChatGPT, Gemini and other models recommend your brand when customers ask them for suggestions.

04

Process automation

We connect ERP, WMS and spreadsheets with AI: less manual work in operations, fewer errors and faster document flow.

05

AI Social Media Boost

A ready-made AI app that runs your brand’s social media: research, content, graphics and a posting calendar in one dashboard.

06

AI workshop

An online workshop (2.5 h) that leaves you with a Brand Context Document, so every AI tool speaks your language.

SCOPE

What’s included

We deliver a complete AI implementation for your marketing, set up so your team can create more, faster.

01

Process audit

reviewing your marketing and pinpointing what to automate.

02

Content generation

setting up ChatGPT and AI models in your brand’s voice.

03

Marketing automation

repetitive tasks and processes handed over to the system.

04

AI customer service

chat, replies and inquiry qualification.

05

Personalization and data

adapting your messaging and analyzing results.

06

Tool integrations

a clean workflow across your tools.

07

Training and support

team training and a support package after rollout.

AI in marketing

Who it’s for

Your team produces a lot of content and can’t keep up.

You answer the same customer questions over and over.

You want to personalize messaging, but you’re short-staffed.

You’re testing AI haphazardly and need a structured process.

You want to cut the cost of producing content without a drop in quality.

PROCESS

How it works: step by step

01

Marketing audit

We map your processes and find tasks to automate.

02

Use case selection

We pick where AI pays off fastest.

03

Tool setup

We set up ChatGPT, automations and integrations in your brand’s voice.

04

Rollout and training

We launch the processes and teach your team to use the tools.

05

Optimization

We measure results and expand AI to more areas.

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COMPARISON

Marketing with or without AI: which to choose

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Marketing without AI

Marketing with AI

Content production

manual, slow

fast, with variants

Customer service

manual replies

backed by automation

Cost per asset

high

lower at the same quality

Bottom line

AI brings speed and scale, while the marketer sets the direction and keeps quality high

(Without AI, brand voice consistency depends on whoever is writing. With AI, the process takes care of it. Personalization is no longer limited by the size of your team.)

OUR WORK

Marketing with AI in practice

Case study · Tech company

Netguru

Four AI reels, four topics, one brand language

Netguru asked for AI videos that tell the story of its case studies and services in under a minute. We made four vertical reels with sound and captions, covering AI, fintech, commerce and design systems. Each has its own hero, and all share one formula: hook, proof, logo.

Challenge

Technical topics had to stop the scroll in a vertical feed and fit in under a minute, while four different areas had to sound like one brand.

Full case study

Netguru: the N mark with a green glow on gray tiles

FAQ

Common questions about AI in marketing

What is marketing automation?

Marketing automation means using systems to carry out repetitive actions automatically: sending emails, segmenting audiences, publishing content or responding to user behavior. It lets you keep your communication consistent at a larger scale without handling every step by hand.

What is AI in marketing?

AI in marketing is an approach where artificial intelligence supports or takes over marketing tasks: content creation, personalization, data analysis and customer service. It differs from traditional automation because AI doesn’t just follow fixed rules. It understands content and generates new material.

How can you use AI in marketing?

It’s best to implement AI in marketing where tasks are repetitive and time-consuming: generating content and ad variants, answering common customer questions, personalizing emails and analyzing data. We start with one process, measure the results and then expand AI to more areas.

Which AI marketing tools do you implement?

We implement ChatGPT and Gemini, tools for generating content and graphics, marketing automation platforms, and automations that connect all of these into one process. We always choose tools to fit your team’s specific tasks, not the other way around.

Will AI replace marketers?

No. AI speeds up production and takes over repetitive tasks, but strategy, judging quality and making decisions are still up to people. The best results come from combining the two: the marketer sets the direction and AI delivers speed and scale.

What does implementing AI in marketing cost?

The cost depends on the number of processes and integrations. We price a pilot on a single process, such as content generation, lower than a full implementation covering content, automations and customer service. We prepare every quote individually after the audit.

Do you implement AI in marketing for companies in Wrocław or Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can meet in person, review your marketing processes and run a workshop. We also handle implementations remotely for clients across Poland.