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LinkedIn marketing

We manage LinkedIn for B2B companies so it builds authority and generates leads instead of just collecting connections. We take over strategy, content, your company page, your experts’ profiles, employer branding and LinkedIn Ads campaigns, from concept to reporting. We can sort out the profile you already have or build your presence from scratch.

Today, LinkedIn is the shortest route to decision-makers. Substance beats entertainment here, and a well-run profile opens sales conversations. We’re a creative agency based in Wrocław and Warsaw, managing LinkedIn for companies across Poland. We combine expert content with campaigns so your B2B presence actually turns into inquiries.

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THE BASICS

What LinkedIn management involves

LinkedIn management means handling your company’s entire B2B presence: strategy, producing expert content, running the company page and key people’s profiles, building your network, moderation and paid LinkedIn Ads campaigns. A well-run profile pairs substance with a specific goal: authority, leads and recruitment.

In practice, that covers communication strategy, content marketing, personal branding for your experts, employer branding and ads. Basic use of LinkedIn is free. You only pay for ad campaigns and optional premium plans, so we start with strategy and your profile at no extra platform cost.

SCOPE

What LinkedIn management includes

We deliver a fully managed LinkedIn presence, ready to actually support your B2B sales and recruitment.

01

Communication strategy

goals, target audience, content pillars, B2B tone of voice.

02

Company page

setting up, optimizing and running your company page.

03

Expert content

posts, articles and graphics in the voice of your brand and experts.

04

Personal branding

running the profiles of key people in your company.

05

Employer branding

content that builds your employer brand and supports recruitment.

06

LinkedIn Ads campaigns

ads for leads, traffic and reaching decision-makers.

07

Analytics and reporting

monthly insights and recommendations.

LinkedIn management

Who it’s for

You run a B2B business and want to reach decision-makers directly.

You have a company page, but you lack the time and consistency to keep posting.

You want to build the authority of your experts, not just your brand.

You need employer branding to support recruitment.

You want LinkedIn Ads campaigns that actually deliver B2B leads.

PROCESS

How it works: step by step

01

Strategy and planning (1–2 weeks)

We analyze your profile, competitors and target audience, then set content pillars and goals.

02

Profile optimization

We sort out your company page and expert profiles.

03

Content creation (recurring)

We create expert posts and articles in your brand’s voice.

04

LinkedIn Ads campaigns (by goal)

We launch and optimize ads for B2B leads.

05

Reporting and optimization (monthly)

We share results and recommendations for the next period.

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COMPARISON

Organic LinkedIn or paid ads: which to choose

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Organic

Paid (LinkedIn Ads)

Goal

authority, trust, decision-maker relationships

leads, precisely targeted reach

Key strength

credibility of expert content

targeting by job title and company

Outcome

cumulative, long-term

measurable, but pricier clicks than on Meta

Bottom line

content builds authority, ads scale reach

(For B2B, we recommend combining both. Expert content makes your brand credible, and LinkedIn Ads campaigns reach decision-makers with precision.)

OUR WORK

LinkedIn marketing in practice

Case study · Tent halls

Łukasiuk

Long-term partnership: all marketing in one system

Łukasiuk designs, manufactures and erects steel-frame tent halls. We’ve run the brand since 2018: we started with branding and a website, and today we also handle strategy, social media, video, campaigns, the blog, newsletters and PR. Meta Ads results for 2023–2026 and monthly content reach:

~×3

more website contacts per month

PLN 18.2

cost per form lead (PLN 24.1 in 2023)

250k

monthly reach on social media

Challenge

Full case study

Łukasiuk: white and graphite tent hall with a sectional door against red diagonal stripes

FAQ

Common questions about LinkedIn management

How does LinkedIn work for a business?

LinkedIn is a professional network and a B2B channel where companies build authority, reach decision-makers and win leads and new hires. For a business, that means managing a company page, publishing expert content and running ad campaigns aimed at precisely selected audiences. We turn all of this into one consistent strategy and take over the day-to-day work. We’re accountable for results.

How do you set up a LinkedIn company page?

First, you need a personal profile. From there, you create a company page, add your logo, description and details, then assign admin roles. A company page gives you access to page analytics and Campaign Manager for ads. If you’d like, we’ll set up and optimize your company page from scratch as part of onboarding.

Do you have to pay for LinkedIn?

Basic use of LinkedIn, including a company page and publishing content, is free. You only pay for LinkedIn Ads campaigns, with a budget you set yourself, and for optional premium plans for individuals. Our quote always keeps the cost of our services separate from the ad budget.

How much does LinkedIn management cost?

The cost depends on the volume of content, the number of expert profiles we manage and whether we run LinkedIn Ads campaigns. Our quote keeps the agency fee separate from the ad budget. We give you a specific figure after we talk through the scope.

Do you manage expert profiles, not just the company page?

Yes. In B2B, the profiles of individual people build the most reach and trust. That’s why, alongside the company page, we run personal branding for your key experts, including scripts and post editing.

Do you also run LinkedIn ad campaigns?

Yes. We run LinkedIn Ads campaigns to generate B2B leads and reach decision-makers, targeting by job title, industry and company, from concept to optimization and reporting.

Do you manage LinkedIn for companies in Wrocław and Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can meet in person. We manage LinkedIn and run LinkedIn Ads campaigns fully remotely for businesses across Poland.