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Social media

As a social media agency, we run channels and ad campaigns that increase sales, generate leads and build real brand visibility, without the marketing bullshit or empty promises. We cover Instagram, Facebook, TikTok, LinkedIn and influencer partnerships. We handle everything: strategy, content, moderation and community building, plus paid campaigns and reporting on results.

We’re a creative agency. We combine strategy, creative and technology so your social media actually supports your business instead of just collecting likes. We work mainly out of Wrocław and Warsaw and run social media for companies across Poland.

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35%

more leads year over year

20%

lower CPC in Google Ads than the competitor average

45%

more leads from Meta campaigns

THE BASICS

What is social media marketing

Social media marketing means running a brand’s communication on social media, both organic (content, moderation, community building) and paid (ad campaigns). The goal isn’t likes for their own sake. It’s visibility, trust and sales.

Effective social media marketing combines several elements:

01

strategy and channel selection,

02

content and video creation,

03

moderation and community building,

04

ad campaigns (Meta Ads, TikTok Ads, LinkedIn Ads),

05

analytics and ongoing optimization.

That’s how social media stops being a cost and becomes a tool for business growth.

WHY US

How we help companies with social media

We design social media communication around business strategy, creative content and technology. We aim for a simple outcome: more quote requests, more leads and more sales, with a budget that shows clear ROI. Companies work with us when they want to hand their social media to a team that’s accountable for results, not post counts.

SERVICES

Social platforms we manage

Instagram

Your premium showcase. We build desire around your product through design, Reels and storytelling that turns followers into customers.

Explore Instagram marketing

Facebook

The biggest reach and precise targeting. We run your Facebook page and campaigns based on your customers’ real interests and demographics.

Explore Facebook marketing

TikTok

A reach and trend factory. We create content that doesn’t look like advertising and build demand among audiences traditional marketing doesn’t reach.

Explore TikTok marketing

LinkedIn

Direct access to decision-makers. We build authority for your brand and your experts in the B2B space, where substance beats entertainment.

Explore LinkedIn marketing

Influencer marketing

Reach and credibility in creators’ voices. We match influencers to the campaign goal, manage the partnership and measure the results.

Explore influencer marketing

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PROCESS

How we work

01

Analysis and strategy

We research the market, your competitors and your customers’ needs, then set goals and KPIs.

02

Channel plan

We pick the platforms and formats that close sales, not just rack up reach.

03

Creative and content

We design consistent communication: graphics, video and copy in your brand’s voice.

04

Publishing and campaigns

We run the content calendar, moderation and paid campaigns on Meta, TikTok and LinkedIn.

05

Optimization and reporting

We analyze the results and shift budget to where it works hardest.

WHO IT’S FOR

Companies we run social media for

We most often work with companies in these sectors:

Beauty & cosmetics

Real estate & property development

FMCG

IT & technology

Startups & growth-stage companies

OUR WORK

Social media in practice

Case study · Cosmetics

Bandi

A fruity cream line in a TikTok CGI campaign

An expert cosmetics brand was launching its fruity Juicy Power line and wanted to reach younger customers. Around the “Fruit has power” tagline, we combined CGI ads, influencer collaborations and TikTok Ads, and we ran the brand’s TikTok account. Four months of the campaign in numbers:

215,200

CGI ad views

199,800

views of a single creator collaboration

4

tracks: CGI, creators, TikTok and performance

Challenge

Full case study

Bandi Juicy Power creams in tubes with colorful caps leaning against a pink box, with sunglasses in the background

BY THE NUMBERS

What the numbers say

58%

of users discover new brands through social media. (Sprinklr / DataReportal)

75%

of potential customers check a brand’s social media before deciding it’s trustworthy. (Sprout Social Index)

68%

of consumers trust brands more when they’re active on social media. (Hootsuite Social Trends)

FAQ

Common questions about social media

What is social media, and what is social media marketing?

Social media platforms are where people watch content, talk and make buying decisions: Instagram, Facebook, TikTok, LinkedIn. Social media marketing means running a brand’s communication on these channels, organic and paid, with one goal: visibility, trust and sales.

What does a social media agency do, and who uses one?

A social media agency takes over strategy, content, moderation and ad campaigns, in other words a brand’s entire social media presence. Companies use one when they don’t have the time or the team to do it well in-house and want to hold a partner accountable for leads and sales, not the number of posts.

How much does social media management cost?

The cost depends on the number of channels, the volume of content and whether we also run paid campaigns. Our quotes always separate our service fee from the ad budget that goes to the platforms. We prepare every quote individually after we talk through your goals and scope.

Which social media channels should a company choose?

It depends on where your customers are and how they make decisions. For B2C, Instagram, Facebook and TikTok usually work best. For B2B, it’s LinkedIn. We choose the channels at the strategy stage so the budget doesn’t get spread too thin.

Does social media management include ads too?

Yes. We run both organic activity (content, moderation) and paid campaigns in Meta Ads, TikTok Ads and LinkedIn Ads. Combining the two gives the best results.

How quickly does social media management show results?

The first results in brand perception and reach usually show within 1–3 months. Lasting growth in sales and community takes anywhere from several months to more than a year of consistent work.

Do you sign ongoing service contracts?

Yes, we work on an ongoing basis as your external social media team. We match the scope and length of the engagement to your goals.

Do you manage social media in Wrocław and Warsaw?

Yes. 25wat is a social media agency working mainly out of Wrocław and Warsaw, so we can meet in person. We run channels and campaigns fully remotely for clients across Poland.