Beauty

Start with a recognizable visual style and regular short videos that show the product in use: how it’s applied, its texture and the result. Instagram builds your image, TikTok builds reach, and creator partnerships add the credibility that brand ads lack. For sales and niche audiences, micro-influencers often work better than big accounts. Meta Ads and TikTok Ads campaigns scale sales if you test many creatives at once and build on the ones that sell.

Clients choose a salon based on photos of results, ratings and whether they can book without calling. So make sure you have an Instagram profile that shows real results of your work, a complete Google Business Profile with recent reviews, and online booking. Then local campaigns in Meta Ads and Google Ads have somewhere to send new clients. You keep regulars with appointment reminders, a referral program and content that shows your team. A full schedule is built on clients who come back, not just new ones.

The cost depends on the number of channels, the scale of photo and video production, the number of creator partnerships and the ad budget. We price projects such as visual identity, an online store or strategy separately from ongoing channel management. Creator fees and the media budget are a separate line item, outside the agency fee. We prepare a quote after we talk about how far along your brand or salon is and what your sales goals are.

A clinic or doctor’s office, that is, a healthcare provider or a medical practice, may inform the public about the scope and types of its services, but the content and form of that information must not have the characteristics of advertising (Article 14 of Poland’s Act on Medical Activity). Prescription-only medicines, such as botulinum toxin, can’t be advertised to the public either, and neither can medical devices intended for professionals, such as fillers. So a clinic’s website can include treatment descriptions, doctors’ qualifications and prices, but no promises of results, treatment promotions or comparisons with competitors.

Every claim about a cosmetic product must meet the six common criteria set out in Commission Regulation (EU) No 655/2013: legal compliance, truthfulness, evidential support, honesty, fairness and informed decision-making. A cosmetic also can’t be presented as a product that treats a condition, for example, “treats acne.” A claim like “reduces wrinkles in 4 weeks” needs studies to back it up. That’s why we check every claim in our creatives against the product documentation before publishing.

Content for which a creator gets paid, receives a product or any other benefit must be clearly labeled as advertising, so viewers can tell right away. The President of UOKiK (Poland’s competition and consumer protection authority) recommends that influencers use two-level labeling: the platform’s paid partnership tool plus the word “reklama” (Polish for “ad”) or #reklama with the brand name at the start of the caption. On their own, #ad or #współpraca (“collaboration”) aren’t enough. In the contract with the creator, we agree on scope, rates, deadlines and content rights.