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TikTok marketing

We run TikTok accounts for businesses so they build reach and demand instead of just chasing trends. We handle strategy, content ideas, short video production, publishing and TikTok Ads campaigns, from concept to reporting. We create content that doesn’t look like advertising and reaches audiences traditional marketing doesn’t.

TikTok is now the fastest reach factory online in Poland, and its algorithm can get even a small business account noticed. We’re a creative agency based in Wrocław and Warsaw, running TikTok accounts for businesses across Poland. We combine trend know-how with a clear business goal so reach turns into sales.

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THE BASICS

What TikTok account management involves

TikTok account management means running your company account (a TikTok Business Account) in full: coming up with content ideas, producing and editing short videos, posting at the right times, plus moderation and TikTok Ads campaigns. A well-run profile pairs light, native content with a clear goal: reach, demand and sales.

In practice, that covers account strategy, trend and sound research, scripting and filming, vertical video editing, and ads. A TikTok Business Account gives you access to analytics and Ads Manager, which is why we start by setting it up.

SCOPE

What TikTok management includes

We deliver a fully managed TikTok profile, ready to actually build reach and sales.

01

Account strategy

goals, target audience, format and tone of voice.

02

Content ideas

researching trends, sounds and formats that fit your brand.

03

Video production

scripting, filming and editing short vertical videos.

04

Publishing

a schedule matched to when your audience is active.

05

Community management

replying to comments and messages.

06

TikTok Ads campaigns

ads for reach, traffic and conversions.

07

Analytics and reporting

monthly insights and recommendations.

TikTok management

Who it’s for

You want to get on TikTok, but you don’t know what to film or how to stand out.

You have an account that isn’t getting reach and doesn’t translate into sales.

You need regular, professional videos, not random clips.

You want to reach younger audiences that Facebook misses.

You need TikTok Ads campaigns that actually deliver results.

PROCESS

How it works: step by step

01

Strategy and planning (1–2 weeks)

We analyze your account, competitors and target audience, then set the format and goals.

02

Ideas and scripts (recurring)

We pair current trends with your brand’s message.

03

Production and editing (recurring)

We film and edit short vertical videos.

04

Publishing and campaigns (ongoing)

We post at the right times and run TikTok Ads.

05

Reporting and optimization (monthly)

We share results and recommendations for the next period.

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COMPARISON

Organic TikTok or paid ads: which to choose

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Organic

Paid (TikTok Ads)

Goal

reach, brand building, demand

fast reach, traffic, conversions

Key strength

the algorithm promotes good content for free

predictable, scalable reach

Outcome

uneven, format-dependent

effort + media budget

Bottom line

organic builds the brand, ads scale results

(On TikTok, organic content can deliver huge reach with no budget, but it’s unpredictable. That’s why we recommend combining regular videos with TikTok Ads campaigns.)

OUR WORK

TikTok marketing in practice

Case study · Cosmetics

Bandi

A fruity cream line in a TikTok CGI campaign

An expert cosmetics brand was launching its fruity Juicy Power line and wanted to reach younger customers. Around the “Fruit has power” tagline, we combined CGI ads, influencer collaborations and TikTok Ads, and we ran the brand’s TikTok account. Four months of the campaign in numbers:

215,200

CGI ad views

199,800

views of a single creator collaboration

4

tracks: CGI, creators, TikTok and performance

Challenge

Full case study

Bandi Juicy Power creams in tubes with colorful caps leaning against a pink box, with sunglasses in the background

FAQ

Common questions about TikTok management

How do you stand out on TikTok?

What counts is consistency, a strong hook in the first few seconds and tapping into current trends and sounds, not stiff advertising. TikTok’s algorithm promotes content that holds attention and gets watched to the end, so the format is key, not the budget. We build a content strategy around the algorithm and produce videos that actually earn reach.

What should you film on TikTok to stand out?

What works best: short videos with a strong opening, behind-the-scenes looks at your company, how-tos, answers to customer questions and light takes on trends that fit your industry. You can also build reach without showing your face, using your products, your process or animation. We pick formats that suit your brand and deliver ready-to-use content ideas every month.

When should you post on TikTok?

The best times are usually early evening and breaks during the day, but it really depends on your audience. That’s why we set the posting schedule based on your account analytics, not general advice, and adjust it as the data comes in.

How much does TikTok management cost?

The cost depends on the number of videos, the scope of production (scripting, filming, editing) and whether we run TikTok Ads campaigns. We bill our service fee and the ad budget separately. We prepare each quote individually after we talk through your goals.

Is TikTok right for my business?

Yes. TikTok now works not only for fashion and beauty brands but also for service businesses, B2B companies and manufacturers, as long as you have a good content idea. First we check whether your audience is there, then we choose a format that makes sense for your industry.

Do you also run ads on TikTok?

Yes. We run TikTok Ads campaigns for reach, traffic and conversions, from concept and creative to optimization and reporting.

Do you manage TikTok accounts in Wrocław and Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can meet in person and film at your location. We run TikTok accounts and campaigns fully remotely for businesses across Poland.