Ad campaigns

A campaign is a planned advertising or promotional effort run in defined channels within a set timeframe to deliver a specific goal: sales, leads, traffic or reach. It consists of a goal, an audience, a message, a budget and results tracking.

An ad campaign is a coherent set of ads in selected channels (Google, Facebook, Instagram, offline media) that serves one business goal. Unlike a single ad, it has a strategy, a schedule and tracked KPIs.

The cost of advertising depends on the channel, the competition in your industry and the campaign goal. You pay separately for the media budget, which goes to the platform, and for agency services. We prepare a detailed quote after we talk through your goals and budget.

You pay for a sponsored post on Facebook out of a budget you set yourself, from as little as a few dozen zlotys a day. The actual cost depends on the target audience, the quality of the creative and the goal. We set up the campaign so that budget works toward conversions, not just reach.

You set up a Facebook ad in Meta Ads Manager: you choose the objective, audience, budget and creative format, then connect the pixel to track conversions. In practice, we handle configuration and optimization, so you don’t waste budget on setup mistakes.

You set up Instagram ads in the same Meta Ads Manager as Facebook ads, choosing Instagram as the placement. We adapt the creative to Reels and Stories formats because they deliver the cheapest reach today.

You calculate GRP (Gross Rating Point) by multiplying reach, as a percentage of the target audience, by the frequency of exposure to the ad. It’s a metric from traditional media and 360° campaigns that shows a campaign’s total media weight. In the media plan, we report it alongside digital metrics.

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can meet in person and get to know your market on the ground. We run ad campaigns for companies across Poland.

A good brief covers the business goal, target audience, budget, channels, key message and timeline. If you don’t have a brief ready, we’ll walk you through a short workshop and write it up together before we launch the campaign.