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Instagram marketing

We run business Instagram accounts so they drive sales, not just collect followers. We take care of everything: strategy, content, Reels, moderation and ad campaigns, from concept to results reporting. We work with brand-new business accounts as well as profiles you finally want to get in order.

Today, Instagram is your brand’s premium showcase. It’s where customers check you out before they decide. We shape that presence with intent: design, storytelling and performance that turn scrolling into real inquiries. We’re a creative agency based in Wrocław and Warsaw, working for businesses across Poland.

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THE BASICS

What Instagram account management involves

Instagram account management means running your business account in full: content planning, producing posts and Reels, publishing, moderating comments and messages, plus paid campaigns. A well-run business profile pairs a consistent brand image with a specific business goal: sales, leads or brand awareness.

In practice, that covers account strategy, content creation, video (Reels), community building and Meta Ads campaigns. A business (professional) account gives you access to analytics and ads that a personal account doesn’t have, so that’s where we start.

SCOPE

What Instagram management includes

We deliver a fully managed Instagram presence, ready to actually support your sales.

01

Account strategy

goals, target audience, content pillars, tone of voice.

02

Content creation

posts, carousels, graphics and copy in your brand’s voice.

03

Reels and video

short-form content that builds organic reach.

04

Community management

replying to comments and DMs, building relationships.

05

Publishing

a schedule matched to when your audience is active.

06

Ad campaigns

Instagram Ads / Meta Ads for reach, traffic and conversions.

07

Analytics and reporting

monthly insights and recommendations.

Instagram management

Who it’s for

You have a business Instagram account, but you’re short on time and consistency when posting.

Your Instagram isn’t bringing in sales or inquiries.

You’re starting on Instagram from scratch and need a strategy and content.

You want professional Reels and graphics, not photos taken on a phone.

You need ad campaigns that actually deliver results.

PROCESS

How it works: step by step

01

Strategy and planning (1–2 weeks)

We analyze your account, competitors and target audience, then set content pillars and goals.

02

Creative (recurring)

We design posts, carousels and Reels in your brand’s voice.

03

Publishing and moderation (ongoing)

We run the posting schedule and engage with your community.

04

Ad campaigns (by goal)

We launch and optimize your Instagram Ads.

05

Reporting and optimization (monthly)

We share results and recommendations for the next period.

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COMPARISON

Organic Instagram or paid ads: which to choose

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Organic

Paid (Instagram Ads)

Goal

brand building, community, trust

fast reach, traffic, conversions

Outcome

cumulative, long-term

measurable from day one

Cost

agency fee + production

agency fee + media budget

Bottom line

organic builds the brand, ads scale sales

(In practice, we recommend combining both. A consistent profile makes your brand credible, and campaigns deliver results.)

OUR WORK

Instagram marketing in practice

Case study · Tent halls

Łukasiuk

Long-term partnership: all marketing in one system

Łukasiuk designs, manufactures and erects steel-frame tent halls. We’ve run the brand since 2018: we started with branding and a website, and today we also handle strategy, social media, video, campaigns, the blog, newsletters and PR. Meta Ads results for 2023–2026 and monthly content reach:

~×3

more website contacts per month

PLN 18.2

cost per form lead (PLN 24.1 in 2023)

250k

monthly reach on social media

Challenge

Full case study

Łukasiuk: white and graphite tent hall with a sectional door against red diagonal stripes

FAQ

Common questions about Instagram management

How do you run a business Instagram account?

Start by switching to a business (professional) account, then set your goal, target audience and content pillars, and only then start publishing. What counts is regular posting, a consistent brand image and a mix of formats: posts, carousels and Reels. We take the whole thing off your hands, from strategy to publishing and reporting, so you don’t have to guess what works.

How do you set up an Instagram business account?

Create a regular account, then switch it to a professional account in the settings and choose the Business type. You’ll get analytics, contact details on your profile and the option to run ads. If you want, we’ll set up your business account from scratch as part of onboarding and structure it for sales right away.

How much does Instagram management cost?

The cost depends on the number of posts and Reels, the scope of video production and whether we run ad campaigns. Our quote always lists two items separately: our agency fee and the ad budget, which goes to Meta. We give you a specific figure after a short call about your goals and scope.

How many posts and Reels do you publish per month?

It depends on the package and the goal. Usually 8–16 posts and 2–6 Reels a month. We match the number and formats to the account strategy.

Do you create photos and videos too?

Yes. We design graphics and carousels and produce Reels and other short-form video. We can work with your materials or create our own.

How quickly will I see results on Instagram?

The first results in reach and brand perception usually show within 1–3 months. Growth in community and sales builds over a longer period of consistent work.

Do you also run Instagram ads?

Yes. We run Instagram Ads campaigns in Meta Ads, from concept and creative to optimization and reporting.

Do you manage Instagram accounts in Wrocław and Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can meet in person and film content at your location. We run accounts and campaigns fully remotely for businesses across Poland.