Primescale provides CRM implementation and development services. The goal of the project was to build the brand from scratch and get it ready to enter the B2B market. That called for a distinct identity, a clear message and a consistent communication system that supports sales.
The scope covered brand strategy, visual identity and the groundwork for digital and performance marketing.
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We started the project with a strategy workshop, where we worked out the brand’s foundations: its name, mission, vision, tone of voice and key differentiators from the competition. The strategy became the basis for subsequent design and communication decisions.
It was also the starting point for a go-to-market plan based on a sales funnel and an omnichannel approach. The plan focuses on LinkedIn, performance marketing, Google Ads and thought leadership that helps build the brand’s credibility.
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We designed a modern visual identity system that highlights the brand’s technological character and its key values: scalability, order and precision.
The logo is based on a modular mark built from dots that stand for data, automation and growth. The color palette pairs muted, professional tones with an energetic green. Geometric Archia typography, designed with digital and B2B communication in mind, completes the system.
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In parallel with the identity work, we designed a website to present the company’s services and expertise clearly and to support lead generation.
The website serves as the brand’s central communication hub: visually consistent with the identity, clearly structured and ready for performance marketing and further content development.
