Startups

Start by clearly defining who has the problem you solve and how they deal with it today. Then talk to potential customers and check whether the problem matters to them. Only once you know who buys and why should you invest in a full brand and bigger campaigns. At the pre-seed stage, a go-to-market workshop, brand basics and a website or prototype for testing are usually enough.

The cost depends on your stage: validating an idea takes a small budget for a website and tests, while scaling after a funding round takes a permanent team and an ad budget. We price the workshop, branding, website and MVP as separate projects, so you can order them one at a time as your runway allows. We run campaigns on a monthly basis, and you pay ad spend directly to Google or Meta. We match the quote to your stage after a short call.

It needs the basics, but not a full brand book. A name, logo, colors and typography that look professional and are easy to build on are enough. Customers also judge a young company by how its website and sales materials look. It pays to build the full brand once you know who the product is for and how it beats the competition.

Test it with a prototype or a landing page that shows the product’s value, plus a small campaign aimed at your target audience. Measure sign-ups, conversations and willingness to pay, not just clicks. For quick web app prototypes, we use AI and no-code tools such as Lovable, so you don’t have to build the full product right away to test demand.

A go-to-market strategy answers five questions: who you sell to, what problem you solve, how you win, at what price and through which channels you reach customers. The fastest way to build it is a workshop with the founding team, where we turn assumptions into a plan with a list of experiments. Then the first campaigns and sales calls validate the plan, and the lessons feed back into the strategy.

It depends on who you sell to and whether customers are already looking for a solution. Google Ads captures active demand, so it works when people type the name of their problem into a search engine. A founder’s LinkedIn profile builds credibility and opens conversations in B2B sales. Instagram, TikTok and Facebook tend to work better for consumer products. Start with one or two channels and get them right, then add more once they bring in customers.

A message test in Google Ads or on social media shows the first clicks and sign-ups after a few days. But to reach a conclusion you can base a decision on, you need enough conversions, and on a small budget that takes weeks. A brand, founder posts on LinkedIn and expert content take months, so early on they can’t replace testing. That’s why we start with quick tests and build the brand basics in parallel.