Enterprise

Check three things: work of similar scale and complexity, the makeup of the team that will actually work on your project, and how the agency handles brand guidelines and multiple decision-makers. A smaller project or a workshop is a good test, because it shows how the agency works before you sign a longer contract. Also ask whether the senior people from the pitch stage will stay on the project to the end, and whether the agency can work alongside your lead agency.

It usually starts with an NDA, vendor registration and a contract. If the agency will work with personal data, for example of candidates or customers, you also need a data processing agreement (Article 28 GDPR). Next comes the brief, then agreeing on decision-makers, the approval path and the timeline. We adapt to your organization’s procurement procedures, including requests for proposals and tenders.

Not when it comes to inside information. A company first publishes it in a current report (via ESPI on the Warsaw Stock Exchange main market, via EBI on NewConnect), as soon as possible and in a way that gives the public fast access to it. Article 17 of the EU Market Abuse Regulation (MAR) prohibits combining that disclosure with marketing the company’s own activities. In practice, a post, campaign or interview about a new contract comes out only after the report and doesn’t reveal any other inside information. It’s worth agreeing on the publication schedule with your investor relations team.

Start with the tasks that take up most of your team’s time, such as creating content variants, adapting formats or answering repetitive questions. Choose tools that comply with your company’s security policy, check the contracts with their vendors, write down rules for working with AI and train your team on real tasks. We roll this out in stages: from a workshop and process audit, through choosing use cases and setting up tools in your brand’s voice, to team training and measuring results.

Start with what sets you apart as an employer, and test it in conversations with employees, not just with leadership. Then show it where candidates compare companies: on LinkedIn, in job ads and in content featuring your team. In Poland, as of December 24, 2025, job ads and job titles must be gender-neutral, and candidates have the right to information about pay. You feature employees in a campaign only with their consent to the use of their image.

The cost depends on the engagement model and scope. We price projects, such as a campaign, microsite, workshop or AI rollout, as one-off fees, and ongoing channel management or employer branding communication on a monthly basis. We plan the media budget and production costs, such as a photo shoot or video, separately. We prepare a quote based on your brief or request for proposal, in the format your procurement team requires.

It depends on the goal and the channel. An ad or recruitment campaign on LinkedIn gives you the first data on reach, clicks and responses within a few days of launch. An employer brand and your experts’ standing take longer to build, usually many months, because candidates and customers need time to notice the change. Time saved after an AI rollout can usually be measured after a few weeks of work on real tasks. We agree on the metrics and the date of the first report before launch.