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Facebook marketing

We run Facebook pages and campaigns so they deliver reach, traffic and sales, not just fill your feed. We take over content, moderation, the posting schedule and paid Meta Ads campaigns, from strategy to results reporting. We can sort out the business page you already have or build your presence from scratch.

Facebook is still the largest social platform in Poland and the most precise ad system for targeting by interests and demographics. We’re a creative agency based in Wrocław and Warsaw, running Facebook pages for businesses across Poland. We combine organic content with campaigns so your budget actually drives inquiries.

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THE BASICS

What Facebook page management involves

Facebook page management means running your business page in full: planning and producing content, publishing, moderating comments and messages, plus paid Meta Ads campaigns. A well-run page pairs regular content with ads that reach exactly the people who are ready to buy.

In practice, that covers page strategy, post and video creative, community building and running ad campaigns. The page itself is free. You only pay for ads and management, and it’s the mix of organic content and campaigns that gets results.

SCOPE

What page management includes

We deliver a fully managed Facebook page, campaigns included, ready to actually support your sales.

01

Page strategy

goals, target audience, content pillars, tone of voice.

02

Content creation

posts, graphics, short videos and copy in your brand’s voice.

03

Community management

replying to comments and messages, answering questions.

04

Publishing

a schedule matched to when your audience is active.

05

Meta Ads campaigns

ads for reach, traffic, leads and sales.

06

Remarketing and custom audiences

reaching people who already know you.

07

Analytics and reporting

monthly insights and recommendations.

Facebook page management

Who it’s for

You have a Facebook page, but you post irregularly and with no real plan.

Your Facebook page isn’t bringing in inquiries or sales.

You want to launch Meta Ads campaigns but don’t have the time or expertise.

You need Facebook management for your business in one place, with reporting.

You’re starting on Facebook from scratch and need a strategy and content.

PROCESS

How it works: step by step

01

Strategy and planning (1–2 weeks)

We analyze your page, competitors and target audience, then set content pillars and campaign goals.

02

Creative (recurring)

We design posts, graphics and videos in your brand’s voice.

03

Publishing and moderation (ongoing)

We run the posting schedule and reply to your community.

04

Meta Ads campaigns (by goal)

We launch and optimize your ads and remarketing.

05

Reporting and optimization (monthly)

We share results and recommendations for the next period.

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COMPARISON

Organic page or paid ads: which to choose

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Organic

Paid (Meta Ads)

Goal

presence, community, customer service

reach, traffic, leads, sales

Reach

shrinking without a budget

scalable and precise

Outcome

long-term, brand-building

measurable from day one

Bottom line

organic builds trust, ads deliver results

(Organic reach on Facebook has been declining for years, so we recommend combining regular content with Meta Ads campaigns.)

OUR WORK

Facebook marketing in practice

Case study · Real estate

Mogilska 31

Selling apartments before the walls go up

The Kraków residential project by developer Warimpex won’t be ready until 2028, so we sell the location and the lifestyle. After building the new brand’s strategy, we run Facebook and Instagram content with renders and Reels, plus Meta Ads and Google Ads campaigns. Results for January–June 2026:

30%

of apartments sold in six months

20%

of apartments reserved in 3 months

941

leads and contacts from Meta and Google Ads

Challenge

Full case study

Visualization of the Mogilska 31 building in Kraków in low sun, with a street, a car and a cyclist in the foreground

FAQ

Common questions about Facebook page management

How much does Facebook page management cost?

The cost depends on the number of posts, the scope of video production and whether we run Meta Ads campaigns. Our quote keeps the agency fee separate from the ad budget, which goes to Meta. We give you a specific figure after we talk through your goals and scope.

How do you run a Facebook page for a business?

Set the page’s goal, target audience and content pillars, post regularly and back your posts with Meta Ads campaigns. Content alone isn’t enough anymore because organic reach is low, so combine it with ads and moderation. We take the whole thing off your hands, and we’re accountable for results, not post counts.

Do you have to pay for a Facebook page?

Setting up and running a page is free on Facebook’s side. You only pay for ad campaigns (the budget goes to Meta) and for agency services if you outsource the work. We always list these two items separately in our quote.

How much does a Facebook post or ad cost?

Publishing a post is free. Costs come in when you boost it or run a campaign. You set the ad budget yourself, and we match it to the goal, because a lead campaign needs a different budget than a reach campaign. We always calculate the real cost per goal and audience.

Do you also run Facebook ad campaigns?

Yes. We run Meta Ads campaigns for reach, traffic, leads and sales, including remarketing and custom audiences, from concept and creative to optimization and reporting.

How quickly will I see results on Facebook?

You can see ad campaign results from the first few days because they’re fully measurable. Growing your community and brand image with organic content takes longer and plays out over several months of consistent work.

Do you manage Facebook pages in Wrocław and Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can meet in person. We run Facebook pages and Meta Ads campaigns fully remotely for businesses across Poland.