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Websites & apps

We build websites that sell, rank on Google and get cited by AI, not just look good. We design the UX/UI, develop and launch websites and apps, then take care of SEO and support. We work in Webflow and WordPress and build web and mobile apps, choosing the technology to fit the goal, not the other way around.

We’re a creative agency. We combine design, technology and optimization for search engines and AI models so your website actually brings in inquiries. We work mainly out of Wrocław and Warsaw and design websites for companies across Poland.

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35%

more leads year over year

20%

lower CPC in Google Ads than the competitor average

45%

more leads from Meta campaigns

THE BASICS

What is website development

Website development is the process of designing and building a company website: from strategy and content architecture, through UI and UX design, to coding the site or assembling it on the chosen platform, SEO and maintenance. A good website isn’t a picture in a browser. It’s a sales tool.

A complete website project includes several elements:

01

strategy, architecture and sitemap, UI and UX design (Figma),

02

development on a platform (Webflow, WordPress) or as an app,

03

a content management system (CMS) and training,

04

technical SEO, speed optimization and a structure built for AI citations,

05

launch, hosting, support and further development.

That’s how a website stops being a one-off cost and becomes a customer acquisition channel.

WHY US

How we help companies build websites

We design websites around business goals, content and technology. What we deliver is simple: more traffic from Google, more quote requests and a website that’s easy to expand, without being tied to a single developer.

SERVICES

Websites and apps we build

UX/UI design

Design comes before code. We run UX research and audits, and design wireframes, a clickable Figma prototype and a design system, so your website or app is easy to use and drives inquiries.

Explore UX/UI design

Webflow websites

Fast, visually polished websites with no compromises on design. We design and build Webflow websites that load in a flash and that you can edit yourself. No plugins, no chaos.

Explore Webflow websites

WordPress & WooCommerce websites

Flexibility and full control over your content and your store. We build and maintain WordPress websites and WooCommerce stores, including migration and support, when you need a full-featured CMS or e-commerce.

Explore WordPress websites

Web & mobile apps

From idea to an app that runs in the browser and on your phone. We design and build web apps, mobile apps (iOS and Android) and MVPs with the help of AI, so you can validate your product quickly and develop it based on user data.

Explore web & mobile apps

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PROCESS

How we work

01

Discovery and strategy

We define the website’s goal, target audiences, structure and keywords.

02

UI and UX design

We design wireframes and layouts in Figma, then agree on the direction with you.

03

Development

We build the website in the chosen technology, then set up the CMS and animations.

04

SEO and optimization

We configure meta tags and schema, and optimize speed and structure for AI.

05

Launch and support

We launch the website, train you to edit it and keep developing it.

WHO IT’S FOR

Companies we build websites for

We design websites for B2B and B2C companies, product brands, startups and service businesses. We back these websites with industry-specific content for the sectors we work in.

Beauty & aesthetic medicine

Real estate & property development

Manufacturing & production

IT & SaaS

OUR WORK

Websites and apps in practice

Case study · Beauty platform

Booksalon

UX/UI for a three-app beauty salon ecosystem

Booksalon is a Finnish platform for booking and running beauty businesses, from hairdressers and barbers to spas and wellness studios. We design the UX/UI of three apps: one for clients, one for professionals and a web app (SaaS) for salon owners. The platform in numbers:

7,000+

active salons use the platform

3

apps: Client App, Pro App and Web App

1 system

calendar, POS, payments and salon accounting

Challenge

Full case study

Booksalon app for beauty salon clients on a phone screen

BY THE NUMBERS

What the numbers say

53%

of users abandon a mobile site that takes longer than 3 seconds to load. (Google / Think with Google)

75%

of users judge a company’s credibility by how its website looks. (Stanford Web Credibility research)

68%

Websites that AI cites need a clear structure and direct answers. (GEO principle)

FAQ

Common questions about websites and apps

What’s the best platform for building a website?

For most companies, we recommend Webflow (speed and design) or WordPress (a full-featured CMS and e-commerce). We choose the technology to fit the goal, not the other way around, so for web apps, mobile apps and MVPs we turn to AI and no-code tools such as Lovable, or to traditional code.

How is a website built?

Building a website starts with strategy and content architecture. Next comes the UI design in Figma, then development on a platform (Webflow or WordPress), and finally SEO, testing and launch. We guide you through every one of these stages.

What’s the first step in building a website?

We always start with strategy and the business goal, not with visuals. First we define who the website needs to convince and what action they should take. Only then do we design the structure, content and layout.

How much does a website cost?

The cost depends on the scope and the technology. Simple brochure websites start at a set price, and we quote larger websites and online stores individually after we talk through your goals.

How long does a website take to build?

Usually 3 to 6 weeks from strategy to launch, depending on the number of pages and the scope of content.

Can I edit the website myself?

Yes. We hand over the website with a CMS and training, so you can update the content yourself, without a developer.

Do you handle SEO and search rankings for websites?

Yes. We build every website with technical SEO, a heading structure and schema markup, and we prepare the content for Google and AI models. For us, building a website and getting it to rank go hand in hand.

Do you build websites for companies in Wrocław and Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can meet in person. We deliver websites for clients across Poland.