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UX/UI design

We design the UX/UI of websites and apps for businesses and startups, so users quickly find what they came for and your company gets more inquiries, bookings and orders. We start with a workshop and research, plus a UX audit if you already have a website. Then we map out the information architecture, sketch wireframes and build a clickable Figma prototype. We finish with a polished interface that’s ready for development.

We’re a creative agency. AI helps us get to the first design options faster, and we base design decisions on data about how people use the website or app. We either build the finished design ourselves or hand it over to your team. We work mainly out of Wrocław and Warsaw and deliver projects remotely across Poland.

Let’s discuss your project

THE BASICS

What UX/UI design involves

UX (user experience) is about whether people quickly understand what you offer and reach their goal without effort: an inquiry, a purchase or a booking. UI (user interface) is what they see and click: layout, typography, colors and buttons. UX/UI design brings both together in one process, from research to the final design.

In practice, you get research insights, information architecture, wireframes, a clickable prototype and a UI design ready for development. It pays off: in McKinsey’s study “The business value of design” (2018), companies in the top quartile of the McKinsey Design Index grew revenue 32 percentage points faster than their industry peers over five years. The index assesses, among other things, how companies approach user experience.

SCOPE

What UX/UI design includes

We deliver a complete UX/UI design, ready for development and future iterations.

01

UX/UI workshop

business goals, user groups and their key journeys.

02

UX research and audit

analytics, heatmaps, competitors and usability evaluation.

03

Information architecture

content structure, navigation and user flows.

04

Lo-fi wireframes

screen layouts without the visual layer, for quick sign-off.

05

Clickable prototype

prototype in Figma, with user testing if needed.

06

Hi-fi UI design

desktop and mobile screens, plus UI element states.

07

Design system

component library, styles and documentation for developers.

UX/UI design

Who it’s for

Companies that are planning a new website or a redesign and want to start with the design.

Startups building a web app, a mobile app or a SaaS product.

Brands whose website gets traffic but doesn’t turn it into inquiries.

Product teams that lack a design system and a consistent interface.

PROCESS

How UX/UI design works: step by step

01

Workshop and research

We learn about your goals and users and analyze your data.

02

Architecture and wireframes

We lay out the structure, user flows and lo-fi wireframes.

03

Prototype and sign-off

We walk through the key journeys in the prototype with you.

04

UI design and design system

We refine desktop and mobile screens and components.

05

Build and iteration

We build the design ourselves or support your team as they build it.

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COMPARISON

UX vs. UI: how they differ

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UX

UI

Focus

journeys and product logic

visuals and interactions

Key question

is the goal easy to reach?

is it clear and consistent?

Deliverables

research, wireframes, prototype

hi-fi design, design system

In brief

UX is about ease of use, UI about clarity and brand consistency

(That’s why we design UX and UI together: a good-looking interface won’t fix a bad journey, and a good journey won’t work if the interface is unclear.)

OUR WORK

UX/UI design in practice

Case study · Beauty platform

Booksalon

UX/UI for a three-app beauty salon ecosystem

Booksalon is a Finnish platform for booking and running beauty businesses, from hairdressers and barbers to spas and wellness studios. We design the UX/UI of three apps: one for clients, one for professionals and a web app (SaaS) for salon owners. The platform in numbers:

7,000+

active salons use the platform

3

apps: Client App, Pro App and Web App

1 system

calendar, POS, payments and salon accounting

Challenge

Full case study

Booksalon app for beauty salon clients on a phone screen

FAQ

Common questions about UX/UI design

What is UX/UI design?

UX/UI design is the process of planning the user experience (UX) and the user interface (UI) of a website or app before any code is written. It covers research, information architecture, wireframes, a prototype and the visual design, so the product is easy to use, clear and delivers on your business goals.

What’s the difference between UX and UI?

UX design determines whether users reach their goal quickly and easily: finding information, signing up, buying. UI design covers the visual layer and interactions: layout, typography, colors, buttons and their states. UX is the logic and the journey. UI is the form it takes on screen.

How much does UX/UI design for a website or app cost?

The cost depends mainly on the number of screens and key user journeys, and on whether the scope includes user testing and a design system. We price a UX audit of an existing website, a company website design and an app or SaaS product differently. We give you a specific figure after we talk through your goals.

How long does UX/UI design take?

Timelines depend on the number of screens and the scope of research. A UX audit of an existing website on its own is shorter.

Do you run UX audits of existing websites or apps?

Yes. We review your analytics data and heatmaps, evaluate usability against Nielsen’s heuristics and benchmark the interface against competitors. You get a report that diagnoses the problems and gives specific recommendations for changes. The audit can be a standalone service or the first stage of a redesign.

Can I order just the UX/UI design, without development?

Yes. You get the Figma files, a clickable prototype, a design system and specs for developers, and we support your team during development. If you’d rather work with one team from design to launch, we develop websites in Webflow or WordPress and build web and mobile apps, choosing the technology to fit the goal.

Do you design UX/UI for companies in Wrocław or Warsaw?

Yes. 25wat has offices in Wrocław and Warsaw, so we can run the UX/UI workshop in person. We also deliver projects fully remotely for clients across Poland.