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Marketing audit

We run a marketing audit that tells you straight what works, what’s burning your budget and what to fix first. We review your channels, content, campaigns, SEO and website, benchmark you against competitors and hand you a list of recommendations ranked by impact on results. It’s not a general opinion but a concrete roadmap of fixes.

We’re a creative agency. We combine data, analytics tools and experience so the audit leads to decisions, not another report gathering dust in a drawer. We work mainly out of Wrocław and Warsaw and run audits for companies across Poland.

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THE BASICS

What is a marketing audit

A marketing audit is a structured review of a company’s marketing: its channels, content, campaigns, website and search rankings, measured against competitors. It shows where you’re losing money and audience attention, and where untapped potential lies. The result is a list of specific recommendations, not general commentary.

A full audit covers several areas: an SEO and Google visibility audit, a website audit (speed, structure, conversion), an analysis of social media channels and campaigns, an analysis of content and brand communication, a competitor benchmark and a list of recommendations ranked by priority.

SCOPE

What’s included

We deliver a complete audit report, ready to implement step by step.

01

SEO audit

visibility, keywords, content, links and technical errors.

02

Website audit

speed, Core Web Vitals, structure and conversion.

03

Campaign audit

Google Ads, Meta Ads and how your budget is spent.

04

Social media and content

analysis of channels and published content.

05

Brand communication

consistent messaging across all touchpoints.

06

Competitor benchmark

how you compare with the market, and gaps to exploit.

07

Recommendations report

findings ranked by impact on results.

Marketing audit

Who it’s for

Companies that spend on marketing but don’t see results.

Brands about to switch agencies or strategies.

Teams that want an independent assessment of their marketing.

Companies with declining traffic or visibility on Google.

PROCESS

How it works: step by step

01

Brief and access

We agree on the scope and get access to your tools.

02

Data analysis

We review your SEO, website, campaigns and channels.

03

Benchmark

We compare you with competitors and the market.

04

Report and recommendations

We rank findings by impact on results.

05

Debrief and plan

We walk you through the report and agree on next steps.

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COMPARISON

Free SEO audit or a full marketing audit

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Free online audit

Full marketing audit

Scope

automated website scan

SEO, website, campaigns, social, content

Recommendations

generic, mass-generated

specific, ranked by priority

Competitor benchmark

none

yes, with gaps to exploit

Bottom line

free scan for a quick signal, full audit before any real budget decision

(A free online audit gives you a first signal, but it only checks the technical layer. It won’t tell you where you’re really losing budget or how your competitors are winning.)

OUR WORK

Marketing audits in practice

Case study · Tent halls

Łukasiuk

Long-term partnership: all marketing in one system

Łukasiuk designs, manufactures and erects steel-frame tent halls. We’ve run the brand since 2018: we started with branding and a website, and today we also handle strategy, social media, video, campaigns, the blog, newsletters and PR. Meta Ads results for 2023–2026 and monthly content reach:

~×3

more website contacts per month

PLN 18.2

cost per form lead (PLN 24.1 in 2023)

250k

monthly reach on social media

Challenge

Full case study

Łukasiuk: white and graphite tent hall with a sectional door against red diagonal stripes

FAQ

Common questions about marketing audits

What is a marketing audit?

A marketing audit is a structured review of a company’s marketing: its channels, content, campaigns, website and Google rankings, measured against competitors. It shows where you’re losing budget and audience attention, and the result is a list of specific recommendations.

What is an SEO audit?

An SEO audit is an analysis of a website’s visibility in Google: keywords, content, links and technical errors. It shows why the site isn’t climbing in search results and what to fix so it attracts more search traffic.

What does an SEO audit include?

An SEO audit includes a visibility and keyword analysis, a review of content and heading structure, a technical audit (speed, indexing, errors), a link profile analysis and a comparison with competitors. At the end, you get a list of recommendations ranked by priority.

How much does an SEO audit cost?

The cost depends on the size of the website and the scope of the analysis. Auditing a small brochure website costs less than auditing a large online store. We prepare every quote individually after an initial conversation about the scope.

How do you run an SEO audit?

The audit starts with a visibility and keyword analysis. Next comes a review of the site’s content and structure, its technical side, speed and link profile, and finally a comparison of the results with competitors. The result is a report with recommendations to implement.

When should you get a marketing audit?

An audit is worth doing when you’re spending on marketing with no visible results, your traffic or visibility is dropping, you’re changing agencies or you’re planning a new strategy. That’s when an independent assessment saves you budget before you make your next decisions.

Do you run SEO audits for companies in Wrocław and Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can discuss your SEO and marketing audit in person. We run the audit itself fully remotely for companies across Poland.