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Logo design & branding

We design logos and complete branding that builds recognition and drives sales, not branding that only looks good in a portfolio. You get your company logotype in multiple variants, a color palette, typography and usage rules: a ready-to-use system, not a single file. We take logo design from brand strategy, through concepts, to the brand book.

We’re a branding agency. We work mainly out of Wrocław and Warsaw and design logos for companies across Poland. We combine strategic thinking with the speed of AI tools to get from brief to a finished brand without the project dragging on forever.

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THE BASICS

What logo design and branding involve

Logo design means creating a mark that identifies your brand, stays legible at any size and works in both color and black. Branding goes a step further: it builds a whole system around the logo (colors, typography, rules and mood) so your brand looks consistent everywhere. A good logo isn’t decoration. It’s the foundation the rest of your communication stands on.

In practice, you get your company logotype in multiple variants (full color, monochrome, symbol only), a color palette with CMYK, RGB and HEX codes, typography choices with usage rules, core materials like a business card, email signature and social media avatar, a brand book and production files ready for print and web.

SCOPE

What a logo and branding project includes

We deliver a complete brand system that your team and contractors can start using right away.

01

Brand strategy

positioning, tone of voice and brand associations.

02

Logo design

creative directions, choosing the mark and a full set of logotype variants.

03

Colors and typography

a brand palette with codes, plus typefaces.

04

Branded materials

business cards, letterhead and social media formats.

05

Key visual

a foundation for campaigns and ad materials.

06

Brand book

usage rules for the logo and the whole system.

07

Production files

exports for print and web.

Logo & branding

Who it’s for

You’re launching a new company and need a logo and a consistent brand from scratch.

You have a logo, but it looks haphazard and doesn’t fit what your company is today.

You’re growing and need a system, not a one-off graphic.

Your materials are made by several people and lack consistency.

You want a brand that looks professional on your website, on social media and in print.

PROCESS

How it works: step by step

01

Brief and strategy

We get to know your company, customers and competitors, then set the brand’s direction.

02

Logo concepts

We design directions for your mark and show them in context.

03

Refinement

We develop the chosen direction into a full logotype and its variants.

04

Brand system

We pick the colors and typography and prepare core materials.

05

Brand book and files

We write down the rules and hand over a complete set of production files.

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COMPARISON

Logo generator or agency design: which to choose

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Online generator / AI

Design by 25wat

Uniqueness

a template shared with others

a mark designed for your brand

Brand system

logo only, no strategy

logo, colors, typography and rules

Rights & files

often unclear or limited

full rights and all the files

Bottom line

generator for a prototype or side project, agency design for a company that plans to grow

(A generator will do as a placeholder, but a brand meant to build trust and drive sales needs a mark designed for it and a strategy from the start.)

OUR WORK

Logo design in practice

Case study · IT for insurers

CFT

Data flow turned into a visual system

CFT Europe provides IT services to insurance companies. We built the visual identity on the metaphor of data flow, setting soft, modular 3D forms against orderly layouts to combine flexible solutions with technological precision.

Challenge

The identity system had to stay consistent in every format, from social media and print to events, outdoor ads and large-format displays, and present CFT as a mature technology partner.

Full case study

FAQ

Common questions about logo design

How much does a business logo design cost?

The cost of a logo design depends on the scope: a logo alone, a logo with branding, or a full identity with a brand book. We prepare a quote after a short brief about your brand and how you’ll use it, so the scope matches where the logo will actually do its job.

How do you create a company logo?

A company logo takes shape in a few steps: first strategy and understanding the brand, then concepts for the mark, choosing a direction, refining the variants, and preparing the files and usage rules. You can put together a simple mark yourself in a generator, but a logo that’s meant to build a brand is designed for a specific company and its goals.

How do you design a company logo that works?

A good logo is simple, legible at small sizes, works in both color and black, and fits the brand’s positioning. We design it starting from strategy, test it in real-world use (website, social media, print) and hand it over in multiple variants, so it looks just as good everywhere.

What do I get with a logo and branding project?

You get your company logotype in multiple variants (color, mono, symbol only), a color palette with codes, typography choices, core branded materials, a brand book with usage rules and a complete set of production files for print and web. It’s a ready-to-use system, not a single file.

Do you transfer full rights to the logo?

Yes. Once the project is paid for, we transfer full rights to the mark along with a complete set of production files, so the logo is fully yours and you can use it without restrictions.

How long does logo and branding design take?

Timelines depend on the number of variants and the scope of branding. A full identity with a key visual takes longer, on a timeline we agree at the start.

Do you design logos for companies in Wrocław or Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we’re happy to meet in person for the brief. We also run logo design projects fully remotely for companies across Poland.