FMCG

FMCG marketing is the promotion of fast-moving consumer goods such as food, beverages, household care products and drugstore cosmetics. It relies on broad reach, distinctive brand assets and a combination of brand campaigns with sales activation in physical and online stores. The goal is for customers to recognize the brand instantly and keep reaching for it on future shopping trips.

First, define who the product is for and which need it meets better than the competition, and make sure the packaging and key visual make it stand out on the shelf. For the launch, combine a reach campaign in video and social media with creator partnerships and in-store activations at retail chains. After the first wave, check how quickly it sells in stores and what shoppers say, then adjust the message and budget for the next one.

Keep what the brand is known for and change the way it talks about itself. Instead of tradition and quality alone, show the product in younger customers’ everyday moments, with humor and in the formats they watch, for example on TikTok. That’s what we did in the “Zawsze z Tobą” (“Always with you”) campaign for JBB Bałdyga: original visuals created with AI gave the sausage a personality, and the short videos looked like part of the feed.

Yes, especially when a brand wants to reach a new group of customers and show the product in an everyday context. Short formats built on trends and humor that don’t look like traditional ads work well, and so do creator partnerships. In the campaign for Bandi’s Juicy Power line, we combined CGI ads with creators and TikTok Ads. It’s worth backing TikTok with other channels so that reach turns into sales.

Nutrition claims (such as “source of protein”) and health claims are governed by Regulation (EC) No 1924/2006. You can only use claims authorized in the EU, and you have to meet their conditions of use: a product can be called a “source of protein” only if at least 12% of its energy value comes from protein. Regulation (EU) No 1169/2011 also prohibits claiming that food prevents or treats disease. Before publication, we check every claim against the product specification and run it by your quality assurance team.

The cost depends on the campaign’s reach, the number of channels and formats, video production and the media budget. We price strategy and creative, production, creator fees and media separately, and you can scale the media budget up or down based on the results of the first wave. We prepare a quote after a brief in which we agree on the campaign goal, category, channels and expected scale, and then we show you what goes into each line item.