Bandi is a Polish family company that has been in business for over 35 years. It relies on thoroughly tested ingredients with proven efficacy and serves both informed retail customers and professional clients, across face, body and hair care.
It’s an expert dermatological brand, known for products such as the MEDICAL EXPERT ANTI IRRITATE butter and the PROFESSIONAL TRICHO ESTHETIC peel. A solid foundation, but also a challenge: how do you talk to younger people without losing credibility? With its fruity Juicy Power line, the brand stepped outside its usual advertising playbook, launched on TikTok with CGI creatives and reached an entirely new, younger audience.
Client: Bandi, a Polish professional cosmetics brand
Channels: TikTok, TikTok Ads, Instagram, Facebook
Period: 4 months
Bandi was launching a new fruity line, Juicy Power, and needed a new advertising strategy for it.
Juicy Power creams have the texture of light mousses and cooling sorbets. They’re sensual, aromatic and a far cry from the “pharmacy” image. We decided the campaign should also step outside the brand’s usual playbook.
Goal: grow awareness and sales of the line, and build the brand’s presence where younger consumers are.
CGI creatives, influencers, TikTok and performance marketing: four tracks, one campaign.
CGI ads featuring giant Juicy Power tubes.
The result of one of the influencer collaborations.
Creative, influencers and performance all pulled in the same direction.
Skincare stops being a routine and becomes a moment of pleasure. We built the messaging around this idea and made Juicy Power synonymous with fun and positive energy. The slogan “Fruit has power” ties it all together.
Each of the five products is a different fruit with a different “superpower”: a real skincare benefit with a light, sensual touch. This system worked equally well in CGI, with influencers and in performance campaigns.
An expert brand doesn’t have to sound like a pharmacy to reach a younger audience. Fruit has power. In advertising, too.
Viral CGI ads hold attention longer and allow for scenarios that are impossible in traditional production. Juicy Power tubes were “spotted” over Wrocław, Warsaw and Mount Śnieżka, and by the pier in Sopot.
A TikTok Ads campaign with ongoing optimization and monthly reporting (CPM, CTR, ROAS). Plus creative PR packages that built organic reach, from helium balloons and piñatas to seed paper.
Summery, fruity product photos, from blueberries and lemonade to an outdoor shoot on Mount Śnieżka. Each tube has its own color and its own fruit.
The carousel opens with three CGI creatives: tubes by the pier in Sopot, over Warsaw and on parachutes over the Market Square in Wrocław.
Authentic influencer collaborations rounded out the campaign: unboxings and makeup looks inspired by the fruits of the Juicy Power line. It was these collaborations that gave the brand access to a new audience.
On TikTok, we ran the brand’s account and created content based on current trends. For Facebook and Instagram, we prepared sets of posts for the brand to publish on its own, consistent with the line’s fruity key visual.
