/

Branding

We design branding that builds recognition, sells and stays consistent across every channel, not branding that only looks good in a portfolio. We create logos and branding, visual identity systems and campaign key visuals, and we run rebranding projects. We combine brand strategy with design so your company looks just as strong on your website, on social media and in your advertising materials.

We’re a branding agency. We work mainly out of Wrocław and Warsaw and deliver graphic design for companies across Poland. We combine strategic thinking with the speed of AI tools, so your brand gets a consistent system, not a one-off graphic.

Let’s talk

80

brands we’ve designed

100%

brand book included with the logo

4–8 wk

for a visual identity

THE BASICS

What is branding

Branding means building a recognizable brand: from strategy and positioning, through the logo, colors and typography, to visual identity and key visuals, all tied together in one consistent visual communication system. It’s not a single graphic. It’s a language that lets customers recognize your company before they read its name.

Complete company branding covers several layers:

01

brand strategy and positioning,

02

logo and brand mark system (company logotype),

03

visual identity system (colors, typography, rules),

04

campaign key visuals and advertising materials, plus a brand book with usage rules,

05

rollout on your website, on social media and in print.

That’s how a brand stops looking haphazard and starts building trust and sticking in customers’ minds.

WHY US

How we help companies build their brand

We design branding grounded in strategy, not just aesthetics. The outcome is simple: a brand customers remember, recognize and trust, consistent at every touchpoint, from business cards to ad campaigns.

SERVICES

What branding includes

Logo design & branding

A logo is the foundation of a brand, not decoration. We design your company logotype together with complete branding: colors, typography and rules, so you get a consistent system, not a single file.

Explore logo design & branding

Visual identity & key visual

Consistency in every channel, built on one system. We create a visual identity system and campaign key visuals, captured in a brand book that your whole team and all your contractors understand.

Explore visual identity & key visual

Rebranding

A brand refresh without losing what makes you recognizable. We run your rebrand from audit and strategy, through a new identity, to rollout, so your brand fits what your company is today.

Explore rebranding

Wybierz swoją ulubioną formę kontaktu

Podaj nam swojego maila/nr telefonu a my się odezwiemy
lub umów się na spotkanie bezpośrednio

Done. The ball’s in our court. We’ll get back to you soon.

Something went wrong. Please try again.

lub

Umów rozmowę

PROCESS

How we work

01

Discovery and strategy

We get to know your brand, customers and competitors, then set the positioning and visual direction.

02

Concept

We design creative directions: logo, colors, typography and mood.

03

System

We develop the chosen direction into a full identity and key visual.

04

Brand book

We write down the usage rules so the brand stays consistent in anyone’s hands.

05

Rollout and support

We roll out the identity on your website, on social media and in print, then keep developing it.

WHO IT’S FOR

Companies we design brands for

We create graphic design for B2B and B2C companies, product brands, startups and businesses going through a rebrand. We back these projects with know-how from the sectors we work in.

Beauty & aesthetic medicine

Real estate & property development

Manufacturing & production

IT & SaaS

OUR WORK

Branding in practice

Case study · IT for insurers

CFT

Data flow turned into a visual system

CFT Europe provides IT services to insurance companies. We built the visual identity on the metaphor of data flow, setting soft, modular 3D forms against orderly layouts to combine flexible solutions with technological precision.

Challenge

The identity system had to stay consistent in every format, from social media and print to events, outdoor ads and large-format displays, and present CFT as a mature technology partner.

Full case study

BY THE NUMBERS

What the numbers say

23%

higher revenue when a brand is presented consistently across channels. (Lucidpress / Marq)

75%

of users judge a company’s credibility by its visual design. (Stanford Web Credibility research)

68%

Visually recognizable brands are easier for AI to cite and point to as a reference. (GEO principle)

FAQ

Common questions about branding

What is a visual identity system?

A visual identity system is a set of consistent rules and elements that build a recognizable brand image: logo, colors, typography, layout rules, icons and key visual. It ties all of a company’s materials together, so the brand looks the same on the website, on social media and in print.

What makes up a company’s visual identity system?

A company’s visual identity system is made up of the logo and its variants, the color palette, typography, logo usage rules, layouts for materials, iconography and the key visual. We wrap it all up in a brand book that explains how to use each element correctly.

What is a visual identity guide?

A visual identity guide, or brand book, is a document with the rules for using your brand: how to use the logo, which colors and fonts to use, what spacing to keep and what not to do. With it, any designer, print shop or marketing team can keep the brand consistent without having to check in every time.

How much does a logo cost?

The cost of a logo design depends on the scope: a logo alone, a logo with a basic identity, or a full system with a brand book. Logo design with branding has an indicative starting price, and we quote a full identity individually after we talk about your brand.

How much does a business logo design cost?

We price a business logo based on the scope and the number of applications. A simple logo is priced differently from a logo with a full identity system and key visual. We put together an exact quote after a short brief where we agree on the goal and scope.

What’s the difference between a logo and a visual identity?

A logo is your brand’s mark, while visual identity is the whole system around it: colors, typography, layouts and rules. A logo alone isn’t enough to make a brand consistent. It takes a full identity to make a company look the same across all its materials.

Do you design branding for companies in Wrocław and Warsaw?

Yes. 25wat is a branding agency working mainly out of Wrocław and Warsaw, so we can meet in person. We deliver graphic design fully remotely for clients across Poland.