/

Influencer marketing

We plan and run influencer marketing so it delivers reach and sales through creators’ voices instead of just racking up views. We handle strategy, influencer selection, negotiations and contracts, creative briefs, execution and results reporting. We run creator campaigns on Instagram, TikTok and YouTube, matched to your goal, not to follower counts.

Influencer marketing works because it combines reach with credibility: a recommendation from a creator people trust is more persuasive than traditional advertising. We’re a creative agency based in Wrocław and Warsaw, running influencer campaigns for businesses across Poland. We choose creators based on data and judge every partnership by its results.

Get a quote

THE BASICS

What influencer marketing involves

Influencer marketing is a partnership between a brand and online creators (influencers) who have a community that trusts them and real influence over its decisions. An influencer is someone who regularly posts content on social media and can recommend a product in a way that feels natural to their audience. In a campaign, the creator presents your brand to their followers, and you gain reach and credibility that are hard to buy with regular advertising.

In practice, that covers campaign strategy, creator selection, the creative brief, contracts, getting the content live and measuring results. What matters is how well the creator fits your brand and goal, not just how big their reach is.

SCOPE

What an influencer campaign includes

We deliver a fully managed influencer marketing campaign, ready to actually support your sales and brand image.

01

Campaign strategy

goal, target audience, choice of platforms and formats.

02

Influencer selection

creators matched to your brand based on data, not just follower counts.

03

Negotiations and contracts

terms, rates, content rights and paperwork, all handled by us.

04

Brief and creative

guidelines and ideas that leave the creator room to stay authentic.

05

Execution and coordination

managing the partnership, from posts to deadlines.

06

Measurement and reporting

campaign reach, engagement and sales results.

Influencer marketing

Who it’s for

You want to reach a new audience through a recommendation from a creator they trust.

Your ads are losing credibility and you need an authentic voice.

You’re launching a new product and want to build awareness fast.

You’re not sure how to choose and pay influencers and want to hand it all to one team.

You need a campaign judged on results, not on the number of posts.

PROCESS

How it works: step by step

01

Strategy and goals (1–2 weeks)

We set the campaign goal, target audience, budget and KPIs.

02

Creator selection

We choose influencers based on data about their community and how well they fit your brand.

03

Negotiations and contracts

We agree on scope, rates, deadlines and content rights.

04

Brief and execution

We send creators the guidelines and coordinate their posts.

05

Reporting and insights

We share campaign results and recommendations for next steps.

Pick your favorite way to get in touch

Done. The ball’s in our court. We’ll get back to you soon.

Something went wrong. Please try again.

or

Book a call

COMPARISON

Micro-influencers or big creators: which to choose

/

Micro-influencers

Big creators

Reach

smaller but precise

very large, broad

Engagement

high, close relationship with the audience

lower in percentage terms

Cost

low, good for many partnerships at once

high, strong brand impact

Bottom line

micro creators build trust, big ones bring reach

(The choice depends on the goal. Micro-influencers often work better for sales and niche audiences, while bigger creators are a good fit for building awareness at scale.)

OUR WORK

Influencer marketing in practice

Case study · Cosmetics

Bandi

A fruity cream line in a TikTok CGI campaign

An expert cosmetics brand was launching its fruity Juicy Power line and wanted to reach younger customers. Around the “Fruit has power” tagline, we combined CGI ads, influencer collaborations and TikTok Ads, and we ran the brand’s TikTok account. Four months of the campaign in numbers:

215,200

CGI ad views

199,800

views of a single creator collaboration

4

tracks: CGI, creators, TikTok and performance

Challenge

Full case study

Bandi Juicy Power creams in tubes with colorful caps leaning against a pink box, with sunglasses in the background

FAQ

Common questions about influencer marketing

What is an influencer?

An influencer is an online creator who regularly posts on social media, has a community that trusts them and real influence over its decisions, including what it buys. They can be active on Instagram, TikTok, YouTube or LinkedIn. From a brand’s perspective, an influencer is someone who can recommend a product in a way their audience finds authentic.

What is influencer marketing, and what does it do for a business?

Influencer marketing is a partnership between a brand and creators who present its product to their community. It gives a business reach combined with credibility, because a recommendation from someone people trust works better than traditional advertising. A well-run campaign builds awareness, helps launch new products and actually supports sales.

How do you choose influencers for a campaign?

We choose creators based on data: how well their community matches your target audience, real engagement and content quality, not follower count alone. We also check each account’s credibility to rule out bought reach. The campaign goal always decides whether micro-influencers or big creators are the better fit.

How much does an influencer campaign cost?

The cost has two parts: creator fees and our fee for running the campaign. Influencer rates depend on their reach and the scope of the partnership, so we always set the budget around the goal. We prepare a custom scope and quote for the whole campaign after we talk.

Do you handle contracts and payments with creators?

Yes. We take care of negotiations, contracts, content rights, deadlines and payments, so you don’t have to coordinate several creators yourself. You get a single point of contact and a finished results report.

How do you measure influencer campaign results?

We measure reach, views, engagement and sales results, for example through unique discount codes and links. After the campaign, you get a report with results and recommendations for next steps.

Do you run influencer marketing in Wrocław and Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can meet in person. We plan and run creator campaigns fully remotely for businesses across Poland.