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360° marketing

360° marketing is an integrated campaign in which one consistent message reaches your audience in every channel at once: digital, social media, video and offline media. Instead of scattered efforts, we build one media plan that lays out the budget, channels and schedule so every channel in your 360° communication reinforces the others rather than competing for attention.

We’re a creative agency. We combine strategy, creative and data so your 360° campaign reaches people repeatedly and consistently, from first contact to the purchase decision. We work mainly out of Wrocław and Warsaw and run integrated campaigns for companies across Poland.

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THE BASICS

What a 360° campaign involves

A 360° campaign is a coordinated advertising effort run in parallel across many channels: online and offline, paid and owned. At its core are a consistent message and a shared media plan, so people encounter your brand many times, at different touchpoints, but always with the same promise.

Complete 360° communication covers a strategy and key message that tie all channels together, a media plan with budget allocation and scheduling, digital (Google Ads, social media, display and video), offline media where it makes sense, consistent creative for every format, and measurement of reach and results across the whole campaign.

SCOPE

What’s included

We deliver a complete integrated campaign, ready to scale to more markets or future periods.

01

Campaign strategy

goal, audience and key message linking all channels.

02

Media plan

channels, budget, schedule and reach forecast.

03

Creative

copy, graphics, video and formats for every channel.

04

Digital

search, social media and video campaigns.

05

Offline media

outdoor, radio, print and events, where justified.

06

Channel coordination

consistent 360° messaging across the campaign.

07

Measurement and reporting

summary report and recommendations for the next wave.

360° marketing

Who it’s for

Brands launching a new product or entering a new market.

Companies that want to build brand awareness broadly and consistently.

Marketing teams that need one media plan instead of channel chaos.

Brands combining digital and offline media in one campaign.

PROCESS

How it works: step by step

01

Discovery and strategy

We set the goal, audience and key message.

02

Media plan

We choose the channels, split the budget and set the schedule.

03

Creative

We create consistent formats for digital, social, video and offline.

04

Rollout

We launch the campaign across all channels in parallel.

05

Measurement and reporting

We measure reach and results, report on all channels together and recommend the next wave.

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COMPARISON

360° campaign or single channel: which to choose

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360° campaign

Single channel

Reach and frequency

high, many touchpoints

limited to one channel

Message consistency

one message everywhere

risk of mixed messages across channels

Budget

larger, spread across channels

smaller, focused

Bottom line

360° for launches, brand building and large-scale campaigns, one channel for niche markets and small budgets

(Measurement differs too: in a 360° campaign, we look at the overall media plan, reach and GRP, while a single channel only needs simple channel metrics.)

OUR WORK

360° marketing in practice

Case study · Tent halls

Łukasiuk

Long-term partnership: all marketing in one system

Łukasiuk designs, manufactures and erects steel-frame tent halls. We’ve run the brand since 2018: we started with branding and a website, and today we also handle strategy, social media, video, campaigns, the blog, newsletters and PR. Meta Ads results for 2023–2026 and monthly content reach:

~×3

more website contacts per month

PLN 18.2

cost per form lead (PLN 24.1 in 2023)

250k

monthly reach on social media

Challenge

Full case study

Łukasiuk: white and graphite tent hall with a sectional door against red diagonal stripes

FAQ

Common questions about 360° marketing

What is 360° marketing?

360° marketing is an approach where one campaign runs in parallel across all the channels that matter: digital, social media, video and offline media. A shared message and one media plan tie them together, so people encounter your brand repeatedly and consistently.

What is a 360-degree campaign?

A 360-degree campaign is a coordinated advertising effort across many channels at once, guided by a shared strategy and media plan. Unlike a single campaign, it builds broad reach by combining, for example, Google Ads, social media, video and outdoor.

How do you create a media plan?

Start by setting the goal and target audience, then choose the channels, split the budget and build the media schedule. A good media plan also includes a reach forecast and metrics such as reach, frequency and GRP. We prepare it as a finished document for you to approve before launch.

What should a media plan include?

A media plan should include the campaign goal, target audience, list of channels, budget split, media schedule and a forecast of results: reach, frequency, GRP and estimated outcomes. It’s the document that shows where and when every zloty of your budget goes.

How much does a 360° campaign cost?

The cost of a 360° campaign depends on the number of channels, the scale of reach and whether we include offline media. You pay the media budget separately to the platforms and media vendors. We price strategy, the media plan and coordination individually after we talk through your goals.

How is 360° marketing different from a single campaign?

360° marketing carries one consistent message across many channels at the same time, so it builds both reach and frequency of contact with your brand. A single campaign focuses on one channel and one goal. Choose a 360° campaign when you want to reach people broadly and repeatedly with one promise.

Do you run 360° marketing in Wrocław and Warsaw?

Yes. 25wat works mainly out of Wrocław and Warsaw, so we can meet in person and get to know your market on the ground. We run 360° campaigns for companies across Poland.