Case studies
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360° marketing for Łukasiuk

Łukasiuk: white and graphite tent hall with a sectional door against red diagonal stripes in the brand color

Long-term partnership

Łukasiuk designs, manufactures and erects steel-frame tent halls: warehouse, industrial and agricultural halls, hangars and halls with solar panels. It has put up more than 1,000 halls with over 460,000 m² of floor space, and backs them with a 10-year warranty.

We’ve been running the brand since 2018. It started with branding and a website, followed by social media, video, campaigns, a blog, newsletters, PR and “needed yesterday” jobs. Today it’s the full 360°: one marketing system, run continuously.

Client: Łukasiuk, a tent hall manufacturer
Channels: Meta Ads, Google Ads, Facebook, Instagram, YouTube, TikTok, LinkedIn
Period: since 2018

Social media
Ad campaigns
Strategy & consulting
Łukasiuk: long white and gray tent hall with an open door on a concrete yard, blue sky in the background
01 · Partnership

By the brand’s side since 2018

For us, Łukasiuk isn’t a “brief-to-brief” client. It’s a business partner. We take on urgent, unusual and “needed yesterday” tasks, the kind that call for a fast response and a co-owner’s mindset, not a contractor’s.

The product range and technology change fast. What stays constant is the brand and its position as a leading tent hall manufacturer in Poland.

06 · Meta Ads

Lead quality, not lead count

In the Meta campaigns, we deliberately shifted budget away from the cheapest but lowest-quality contacts toward inquiries with real purchase intent.

  • Website contacts rose from 21.5 to 59.8 a month, nearly threefold.
  • Instant forms’ share of the budget fell from about 58% in 2023 to 25% in 2024–2025 and 10% in 2026.
In 2026, we added a campaign for investors at an early decision stage (about 1/4 of the year’s budget). That’s why the 500+ website contacts in 2026 are a mix of sales-ready and early-stage leads.
Nazwa metryki
Opis metryki
+100%
02 · In brief

Our work in numbers

Strategy, website, content, social media, video and campaigns, all run as one system for years now, not campaign by campaign.

2018

Year we started

We’ve run the brand ever since.

250k

Content reach

Over 250k a month on social media.

4k+

Facebook fans

A community around the manufacturer’s brand.

~30

Pieces a month

Posts, reels and graphics across the brand’s channels.

Łukasiuk post: a long hall with a row of doors on a concrete yard and a yellow tape measure. Text: “Need more space?”
Łukasiuk post: a red hall wall with a vent. Text: “Hall ventilation isn’t picked from a catalog. It’s matched to your needs.”
Łukasiuk post: aerial view of a crane next to a hall. Text: “Dismantling a tent hall: how long does it take, what does it involve and can it be moved easily?”
Łukasiuk post: pigs in a meadow in front of an arched hall. Text: “Łukasiuk’s Farm 5”
03 · 360° marketing

We don’t do “just posts”

We’re responsible for a cohesive marketing ecosystem: content, channels, campaigns, brand image and sales support, all in one place. The foundation is the brand and communication strategy, and our day-to-day work builds on it.

Scope of work
  • Brand strategy
  • Website
  • Blog and newsletters
  • SEO and GEO
  • Social media
  • Moderation
  • Animation and video
  • Google Ads
  • Meta Ads
  • PR and events
07 · Cost per lead

Cheaper form leads

The cost of acquiring a form lead fell from PLN 24.1 to PLN 18.2, despite rising ad rates across the market.

Verdict

A solid brand needs a solid frame. We build that frame together.

Andrzej, the Łukasiuk mascot: a red letter Λ in a white hard hat and safety glasses, holding a spirit level
05 · Mascot

Andrzej, the brand hero

Even after all these years, we don’t slip into routine. We recently created the brand’s first mascot, Andrzej. He’s a character who warms up the image of a steel structure manufacturer and gives the content a recognizable, human feel.

Proof that we approach the brand creatively at every stage, not just at the start.

01
Tytuł karty
Opis karty
08 · Graphics and posts

Steel, scale and projects

The graphics turn expert knowledge into posts, from answers to customers’ most common questions (building permits, installation time, hall extensions) to halls “with a view” and halls for any weather.

Łukasiuk post: aerial view of a white hall in a field. Text: “Frequently asked questions about Łukasiuk halls”
Łukasiuk post: a truck with a trailer at the hall door, seen from above. Text: “Does a hall need a building permit?”
Łukasiuk post: a tent hall in a mountain meadow. Text: “Opening the season for halls with a view”
Łukasiuk post: a tent hall under a stormy sky, wet yard. Text: “Weather won’t stop you!”
Łukasiuk post: installers on aerial lifts at the hall’s steel frame. Text: “How long does hall installation take?”
Łukasiuk post: hall interior with racking and a steel roof structure. Text: “Can a hall be extended later?”
04 · Reels

Starring: the hall

Nothing sells a hall better than the hall itself. We create the backdrop. The reels are short, tongue-in-cheek stories: from a farm and a riding arena to a rental investment, a helicopter hangar and a hall in the Sahara.

Źródło
★★★★★
5,0
Treść opinii klienta (wypełnia się z pola „o · opinia”).
Imię i nazwisko
Stanowisko, firma

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