/

AI reels for Netguru

Netguru: the N mark with green-lit edges on a gray floor of square tiles

Four heroes, one brand language

Netguru delivers projects in AI, fintech, commerce and design systems for banks and fintechs, as well as for companies such as Merck, Newzip and NewGlobe.

We made four vertical AI reels with sound and captions for Netguru. Together, they add up to 3 minutes and 10 seconds of footage on the company’s case studies and services. All the videos share one formula: hook, proof, logo.

Client: Netguru
Scope: 4 AI reels
Format: 9:16 video, 1080×1920, 30 fps

AI for business

Netguru: AI reel still of a white cat in a gold-framed painting on a dark green wall, with the caption “How to make the most of AI?”

Netguru: fintech reel still of the Earth as a piggy bank with pink ears and a snout in space, with the caption “Money makes the world go round”

01 · Brief

Case studies in a minute

The task was clear-cut: AI videos that tell the story of Netguru’s case studies and present its services in under a minute. Four topics: AI, fintech, commerce and design systems.

Each one is technical content that has to stop the scroll in a vertical feed. The challenge: four different areas, one consistent language.

Nazwa metryki

Opis metryki

+100%

02 · In brief

Series in numbers

Vertical 9:16 videos with captions.

4

AI reels

One per topic.

38–58 s

Video length

Commerce is the shortest, fintech the longest. 3:10 of footage in total.

8

Fintech cases

Banking, payments, KYC and onboarding.

3

AI cases

Newzip, Merck and NewGlobe in one video.

Netguru: AI reel still of a black duck lit in green, with the caption “we enabled AI-powered content personalization”

Netguru: AI reel still of a waving robot with a green smile on its face screen, with the caption “For Merck, a science and technology giant,”

05 · AI reel

Numbers on screen

The AI reel features three case studies and three results backed by numbers. The duck is Newzip, a US proptech: AI-powered content personalization delivered a 60% increase in user engagement. The robot is Merck: with an AI assistant, a key R&D process was cut from 6 months to 6 hours. The third case is NewGlobe, a European edtech: with GenAI, new teacher guides are created in 45 seconds.

These are results of Netguru projects shown in the reel, not outcomes of 25wat’s work.

Verdict

Case studies don’t have to sit in a PDF. Another reel? All it takes is one case study and one hero.

04 · Storytelling

Hook, proof, logo

One formula, four stories: every reel takes the viewer down the same path.

Hook

A scroll-stopping image and a one-sentence premise, before anyone has time to swipe away. “How to make the most of AI?” under the cat in a gold frame, “Money makes the world go round” on the piggy bank globe.

Proof

Specifics, not claims: the industry, the task and, wherever possible, a number. One scene per case study, such as “faster user onboarding for an Australian fintech scale-up”.

Logo

An ending that sticks: the animated N mark and the Netguru logotype on a black background, in all four reels. In the AI reel, the punchline is “How’s that for experiments?”

01

Tytuł karty

Opis karty

06 · Stills

Four videos up close

Two stills from each reel, in the same order as the videos above.

Netguru: AI reel graphic with a chart icon above a group of people and the text “60% increase in user engagement” on a mint background

Netguru: AI reel still of a library aisle with red books and skylights in the ceiling, with the caption “For NewGlobe, a European edtech,”

Netguru: fintech reel still of piggy banks climbing the steps into a green plane, with the caption “faster user onboarding for an Australian fintech scale-up”

Netguru: fintech reel still of an iridescent piggy bank on a purple background, with the caption “build beautiful digital experiences”

Netguru: commerce reel still of a dog in sunglasses at the edge of a pool, with the caption “tailored user experiences”

Netguru: commerce reel still of dogs in roller coaster cars above the clouds, with the caption “and beautiful omnichannel journeys”

Netguru: design systems reel still of a glowing green laptop with a website mockup on the screen, with the caption “when your products evolve”

Netguru: design systems reel still of two laughing green creatures, one in a T-shirt with the N mark, with the caption “can become a signature”

03 · Reels

Each topic, its own hero

The videos, from left to right:

AI in practice (0:48): a cat in a gold frame, a robot and a duck. Three case studies with results: Newzip, Merck and NewGlobe.
Fintech (0:58): piggy banks. Eight projects for banks and fintechs, from app redesigns to team extension, with one scene and one sentence per project.
Commerce (0:38): dachshunds. Services instead of a case study: higher conversions, access to product data and on-demand design and engineering talent.
Design systems (0:46): a green creature. From a brand signature to a design system that scales with the product.

Źródło

★★★★★

5,0

Treść opinii klienta (wypełnia się z pola „o · opinia”).

Imię i nazwisko

Stanowisko, firma