After a successful campaign commemorating the 70th anniversary of the Warsaw Ghetto Uprising, the Warsaw Ghetto Museum invited us back, this time to mark the 83rd anniversary of the sealing of the Warsaw Ghetto. The goal was to create a cohesive, engaging educational campaign on social media.
Based on the brief, we developed a communication plan focused on Instagram and TikTok. We took a video-first approach, writing scripts for video formats that could easily be adapted into static posts. The campaign used themed series, quizzes and short educational episodes to encourage active audience engagement.
We created an expanded key visual inspired by the boundaries of the Warsaw Ghetto, consistent with the Museum’s visual identity and the earlier campaign. Pairing modern graphics with archival photos gave the posts a distinctive character.
Results: +98.8% activity on Instagram and 647,000 views on TikTok, with the campaign effectively reaching its intended audience.
